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~isPartOf:"Journal of business research : JBR"
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Global Marketing Conference <2012, Seoul>
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Journal of business research : JBR
Arbeitspapier / Wissenschaftliche Gesellschaft fĂĽr Marketing und UnternehmensfĂĽhrung
42
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ECONIS (ZBW)
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1
Introduction to the special issue on transformative consumer research : developing theory to mobilize efforts that improve consumer and societal well-being
Davis, Brennan
;
Pechmann, Cornelia
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1168-1170
Persistent link: https://www.econbiz.de/10009756093
Saved in:
2
Special section: Exploring globalization and
marketing
performance at the 2012 Global
Marketing
Conference at Seoul
Global Marketing Conference <2012, Seoul>
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2053-2184
Persistent link: https://www.econbiz.de/10010400163
Saved in:
3
Introduction: Strategic thinking in
marketing
Moon, Junyean
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1697
Persistent link: https://www.econbiz.de/10009772392
Saved in:
4
Recent advances in globalization, culture and
marketing
strategy : introduction to the special issue
Laroche, Michel
;
Park, Seong-yeon
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 955-957
Persistent link: https://www.econbiz.de/10009755393
Saved in:
5
Special issue : 2007 La Londe conference ;
marketing
communications and consumer behavior
Askegaard, Søren
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003766333
Saved in:
6
The internationalization of
marketing
communications and consumer research : introduction to the special issue from the 2011 La Londe Conference
Pham, Michel T.
;
Dewitte, Siegfried
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 871-873
Persistent link: https://www.econbiz.de/10009756894
Saved in:
7
Development of new empirical insights in consumer-retailer relationships within online and offline retail environments : introduction to the special issue
Ortinau, David J.
;
Babin, Barry J.
;
Chebat, Jean-Charles
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 795-800
Persistent link: https://www.econbiz.de/10009756919
Saved in:
8
Introduction to the special issue on advancing research methods in
marketing
: editorial
Kim, Donghoon
;
Li, Xiang
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1243-1244
Persistent link: https://www.econbiz.de/10009756070
Saved in:
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