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Journal of business research : JBR
Journal of cultural economics
67
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Arts marketing : an international journal ; AM
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Economia della Cultura
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International journal of industrial organization
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Journal of travel and tourism marketing
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ECONIS (ZBW)
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1
Consumer reviews and product life cycle : on the temporal dynamics of electronic word of mouth on movie box office
Delre, Sebastiano A.
;
Luffarelli, Jonathan
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-26
Persistent link: https://www.econbiz.de/10013534120
Saved in:
2
Prevision model and empirical test of box office results for sequels
Belvaux, Bertrand
;
Mencarelli, Rémi
- In:
Journal of business research : JBR
130
(
2021
),
pp. 38-48
Persistent link: https://www.econbiz.de/10012544762
Saved in:
3
Impact of online information on the diffusion of movies : focusing on cultural differences
Lee, Youseok
;
Kim, Sang-hoon
;
Cha, Kyoung Cheon
- In:
Journal of business research : JBR
130
(
2021
),
pp. 603-609
Persistent link: https://www.econbiz.de/10012544887
Saved in:
4
Nations as brands : cinema's place in the branding role
Gupta, Shashwat
;
Foroudi, Mohammad Mahdi
;
Väätänen, Juha
- In:
Journal of business research : JBR
116
(
2020
),
pp. 721-733
Persistent link: https://www.econbiz.de/10012257675
Saved in:
5
The impact of movie titles on box office success
Bae, Giwoong
;
Kim, Hye-jin
- In:
Journal of business research : JBR
103
(
2019
),
pp. 100-109
Persistent link: https://www.econbiz.de/10012104104
Saved in:
6
Blame it on Hollywood : the influence of films on Paris as product location
Gkritzali, Alkmini
;
Lampel, Joseph
;
Wiertz, Caroline
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2363-2370
Persistent link: https://www.econbiz.de/10011490952
Saved in:
7
Effectiveness of brand placement : new insights about viewers
Lehu, Jean-Marc
;
Bressoud, Etienne
- In:
Journal of business research : JBR
61
(
2008
)
10
,
pp. 1083-1090
Persistent link: https://www.econbiz.de/10003766354
Saved in:
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