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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"E-commerce"
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Subject
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E-commerce
Consumer behaviour
144
Konsumentenverhalten
144
Internet marketing
132
Online-Marketing
132
Social Web
85
Social web
85
Beziehungsmarketing
78
Relationship marketing
78
Viral marketing
59
Virales Marketing
59
Advertising effects
44
Brand management
44
Markenführung
44
Werbewirkung
44
Online retailing
38
Online-Handel
38
Social media
35
Brand image
34
Markenimage
34
Electronic Commerce
28
Advertising
25
Werbung
24
Marketing management
23
Marketingmanagement
23
Mobile communications
23
Mobilkommunikation
23
Brand
19
Markenartikel
19
Einzelhandel
18
Retail trade
18
Distribution channel
17
Vertriebsweg
17
Internet
16
USA
16
United States
16
Customer integration
15
Kundenintegration
15
Mobile marketing
14
Customer value
13
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28
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English
28
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Iacobucci, Dawn
2
Riquelme, Isabel P.
2
Román, Sergio
2
Verhoef, Peter C.
2
Yadav, Manjit S.
2
Anderl, Eva M.
1
Bolton, Ruth
1
Briesch, Richard A.
1
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Esche, Jonas vor dem
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1
Grewal, Rajdeep
1
Ha, Louisa
1
Hennig-Thurau, Thorsten
1
Hofacker, Charles F.
1
Hoffman, Donna L.
1
Hsieh, Yi-Ching
1
Hu, Ye
1
Jap, Sandy D.
1
Jiang, Zhiying
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Published in...
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of retailing and consumer services
105
Journal of business research : JBR
82
Industrial marketing management : the international journal for industrial and high-tech firms
77
International journal of electronic marketing and retailing : IJEMR
50
Electronic commerce research
49
International journal of electronic customer relationship management : IJECRM
47
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
41
Information systems research : ISR
41
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
38
International journal of internet marketing and advertising : IJIMA
37
Management science : journal of the Institute for Operations Research and the Management Sciences
37
European journal of operational research : EJOR
36
Journal of internet commerce
36
Journal of management information systems : JMIS
36
The journal of business & industrial marketing
36
International journal of e-business research : an official publication of the Information Resources Management Association
33
Electronic markets : the international journal on networked business
32
International journal of business information systems : IJBIS
32
International journal of production economics
32
International journal of electronic commerce : IJEC
30
Journal of electronic commerce research : JECR
30
Journal of retailing
30
SpringerLink / Bücher
30
Information systems and e-business management : ISeB
25
International journal of electronic business
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
Transportation research / E : an international journal
25
Gabler Edition Wissenschaft
22
International journal of production research
22
International journal of hospitality management
21
Technological forecasting & social change : an international journal
21
International journal of retail & distribution management
20
International journal of technology marketing : IJTMkt
19
Journal of organizational computing and electronic commerce
19
Electronic commerce research and applications
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
The service industries journal
18
International journal of networking and virtual organisations : IJNVO
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
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ECONIS (ZBW)
28
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1
Seize the day : how online retailers should respond to positive reviews
Wu, Jintao
;
Wu, Tong
;
Schlegelmilch, Bodo B.
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 52-60
Persistent link: https://www.econbiz.de/10012432763
Saved in:
2
The showrooming phenomenon : it's more than just about price
Gensler, Sonja
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
Saved in:
3
The role of
marketing
in digital business platforms
Rangaswamy, Arvind
;
Moch, Nicole
;
Felten, Claudio
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 72-90
Persistent link: https://www.econbiz.de/10012299812
Saved in:
4
Digital sensory
marketing
: integrating new technologies into multisensory online experience
Petit, Olivia
;
Velasco, Carlos
;
Spence, Charles
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 42-61
Persistent link: https://www.econbiz.de/10011998010
Saved in:
5
Is sociability or interactivity more effective for enhancing performance? : findings from a massively multiplayer online role-playing game
Wang, Dianwen
;
Yang, Zhilin
;
Ding, Zhihua
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 106-119
Persistent link: https://www.econbiz.de/10012129487
Saved in:
6
Using websites to recruit franchisee candidates
López-Fernández, Begoña
;
Perrigot, Rozenn
- In:
Journal of interactive marketing : a quarterly …
42
(
2018
),
pp. 80-94
Persistent link: https://www.econbiz.de/10011873137
Saved in:
7
Rethinking catalogue and online B2B buyer channel preferences in the education supplies market
Richard, James E.
;
Purnell, Fruen
- In:
Journal of interactive marketing : a quarterly …
37
(
2017
),
pp. 1-15
Persistent link: https://www.econbiz.de/10011658329
Saved in:
8
Do colors change realities in online shopping?
Hsieh, Yi-Ching
;
Chiu, Hung-Chang
;
Tang, Yun-Chia
;
Lee, …
- In:
Journal of interactive marketing : a quarterly …
41
(
2018
),
pp. 14-27
Persistent link: https://www.econbiz.de/10011844926
Saved in:
9
How online consumer segments differ in long-term
marketing
effectiveness
Reimer, Kerstin
;
Rutz, Oliver J.
;
Pauwels, Koen
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 271-284
Persistent link: https://www.econbiz.de/10010470964
Saved in:
10
When online visibility deters social interaction : the case of digital gifts
Shmargad, Yotam
;
Watts, Jameson K. M.
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 1-14
Persistent link: https://www.econbiz.de/10011615750
Saved in:
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