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~isPartOf:"Journal of internet commerce"
~subject:"Social Web"
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Social Web
Consumer behaviour
85
Konsumentenverhalten
85
Internet marketing
76
Online-Marketing
76
Social web
52
Beziehungsmarketing
42
Relationship marketing
42
E-commerce
36
Electronic Commerce
36
Online retailing
34
Online-Handel
34
Viral marketing
29
Virales Marketing
29
Brand management
23
Markenführung
23
Website
21
Internet
18
social media
17
Confidence
14
Customer satisfaction
14
Kundenzufriedenheit
14
Vertrauen
14
Brand image
13
Markenimage
13
Marketing management
12
Marketingmanagement
12
Advertising effects
11
Dienstleistungsqualität
11
Service quality
11
USA
11
United States
11
Werbewirkung
11
Einzelhandel
9
Retail trade
9
Advertising
8
Brand
7
Customer integration
7
Kundenintegration
7
Markenartikel
7
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Lepkowska-White, Elzbieta
3
Aslam, Wajeeha
2
Baldus, Brian J.
2
Farhat, Kashif
2
Mokhtar, Sany Sanuri Mohd
2
Pan, Yating
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Parks-Yancy, Rochelle
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Chai Wen Teoh
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Chen, Chih-ping
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Choe, Pilsung
1
Chung, Jin-young
1
Connolly, Regina
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Constantinides, Efthymios
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Journal of internet commerce
Journal of business research : JBR
306
Journal of retailing and consumer services
155
International journal of internet marketing and advertising : IJIMA
135
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
97
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
85
Technological forecasting & social change : an international journal
85
Industrial marketing management : the international journal for industrial and high-tech firms
80
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
80
Journal of marketing communications
75
Tourism management : research, policies, practice
75
International journal of advertising : the review of marketing communications
69
SpringerLink / Bücher
67
The journal of product & brand management
66
Business horizons
64
Journal of promotion management : innovations in planning and applied research
63
Information systems research : ISR
61
International journal of hospitality management
60
The journal of brand management : an international journal
59
International journal of electronic marketing and retailing : IJEMR
50
Journal of management information systems : JMIS
50
Journal of marketing management : MM
49
Springer eBook Collection
49
International journal of technology marketing : IJTMkt
48
Cogent business & management
47
Journal of marketing
45
Journal of travel and tourism marketing
45
Psychology & marketing
45
Journal of electronic commerce research : JECR
42
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
42
Electronic commerce research
41
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
Journal of strategic marketing
41
International journal of business information systems : IJBIS
40
Marketing intelligence & planning
40
Journal of hospitality marketing & management
39
Management science : journal of the Institute for Operations Research and the Management Sciences
39
International journal of contemporary hospitality management
38
Journal of advertising research
37
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
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ECONIS (ZBW)
52
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1
Social media influencers as mediators of commercial messages
Vanninen, Heini
;
Mero, Joel
;
Kantamaa, Eveliina
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S4-S27
Persistent link: https://www.econbiz.de/10014287951
Saved in:
2
How many likes are good enough? : an evaluation of social media performance
Ferreira, Caitlin
;
Robertson, Jeandri
;
Reyneke, Mignon
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 341-363
Persistent link: https://www.econbiz.de/10013352910
Saved in:
3
Influencer
marketing
: role of influencer credibility and congruence on brand attitude and ewom
Dhun
;
Dangi, Hamendra Kumar
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S28-S72
Persistent link: https://www.econbiz.de/10014287956
Saved in:
4
What makes brand social media posts engaging? : an integrative framework and future research agenda
Deng, Qi
;
Hine, Michael J.
;
Ji, Shaobo
;
Wang, Yun
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 1-39
Persistent link: https://www.econbiz.de/10013547764
Saved in:
5
A forgotten tale of lurking engagement and social media-based brand communities
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
; …
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 189-223
Persistent link: https://www.econbiz.de/10014288099
Saved in:
6
Social Media Influencer
Marketing
: Commentary on the Special Issue
Kian Yeik Koay
;
Tjiptono, Fandy
;
Chai Wen Teoh
;
Memon, …
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S1-S3
Persistent link: https://www.econbiz.de/10014287950
Saved in:
7
Does familiarity matter? : examining model familiarity in Instagram advertisements
Copeland, Lauren
;
Lyu, Jewon
;
Han, Jinhee
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 97-121
Persistent link: https://www.econbiz.de/10013547775
Saved in:
8
How social media
marketing
activities (SMMAs) and brand equity affect the customer's response : does overall flow moderate it?
Zarei, Azim
;
Farjoo, Hamta
;
Garabollagh, Hooshmand Bagheri
- In:
Journal of internet commerce
21
(
2022
)
2
,
pp. 160-182
Persistent link: https://www.econbiz.de/10013178086
Saved in:
9
Trajectory and research opportunities on consumer brand engagement in social networking sites
Nery, Maria Martins Rebouças
;
Sincorá, Larissa Alves
; …
- In:
Journal of internet commerce
20
(
2021
)
4
,
pp. 479-507
Persistent link: https://www.econbiz.de/10012801975
Saved in:
10
Beyond social media engagement : holistic digital engagement and a social identity perspective
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
- In:
Journal of internet commerce
20
(
2021
)
3
,
pp. 319-354
Persistent link: https://www.econbiz.de/10012549664
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