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~isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
~subject:"International marketing"
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International marketing
macromarketing
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58
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Marketing
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Journal of macromarketing : examining the interactions among markets, marketing, and society
International marketing review
140
Journal of international marketing
121
Journal of global marketing
111
Journal of business research : JBR
104
International business review : the official journal of the European International Business Academy
44
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
42
Industrial marketing management : the international journal for industrial and high-tech firms
40
Advances in international marketing
37
SpringerLink / Bücher
37
Journal of international consumer marketing
33
Europäische Hochschulschriften / 5
31
Handbook of research in international marketing
26
Journal of euromarketing
26
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
Management international review : mir ; journal of international business
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Journal of the Academy of Marketing Science
19
International journal of advertising : the quarterly review of marketing communications
18
Journal of strategic marketing
18
The SAGE handbook of international marketing
18
The journal of business & industrial marketing
17
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Journal of world business : JWB
15
The journal of product & brand management
15
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
European journal of international management : EJIM
14
Handbook of research on international advertising
14
Journal of marketing
14
Marketing intelligence & planning
14
Springer eBook Collection
14
Gabler Edition Wissenschaft
13
International journal of business and globalisation : IJBG
13
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Journal of marketing management : MM
13
Research handbook on export marketing
13
International marketing ; Vol. 2
12
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1
Introduction to the special issue : religion and macromarketing
Benton, Raymond
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
4
,
pp. 373-376
Persistent link: https://www.econbiz.de/10011623700
Saved in:
2
Brand meaning rigidity in China
Eckhardt, Giana M.
;
Bengtsson, Anders
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
2
,
pp. 218-228
Persistent link: https://www.econbiz.de/10011286475
Saved in:
3
Ideology for the 10 billion : introduction to globalization of
marketing
ideology
Eckhardt, Giana M.
;
Dholakia, Nikhilesh
;
Varman, Rohit
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
1
,
pp. 7-12
Persistent link: https://www.econbiz.de/10009771556
Saved in:
4
Introduction to the special issue on research methodologies for macromarketing : macromarketing research : it’s not rocket science ... it’s much harder
Wooliscroft, Ben
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
1
,
pp. 8-10
Persistent link: https://www.econbiz.de/10011452293
Saved in:
5
How market research shapes market spatiality : a global governmentality perspective
Møller Bjerrisgaard, Sofie
;
Kjeldgaard, Dannie
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
1
,
pp. 29-40
Persistent link: https://www.econbiz.de/10009771554
Saved in:
6
Being critical in
marketing
studies : the imperative of macro perspectives
Dholakia, Nikhilesh
- In:
Journal of macromarketing : examining the interactions …
32
(
2012
)
2
,
pp. 220-225
Persistent link: https://www.econbiz.de/10009558350
Saved in:
7
Throwaway history : brand ephemera and consumer culture
Heller, Michael
;
Kelly, Aidan
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 397-408
Persistent link: https://www.econbiz.de/10011339721
Saved in:
8
Linking subsistence activities to global
marketing
systems : the role of institutions
Kolk, Ans
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
2
,
pp. 186-198
Persistent link: https://www.econbiz.de/10010380641
Saved in:
9
Lafite in China : media representations of "wine culture" in new markets
Smith Maguire, Jennifer
;
Lim, Ming
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
2
,
pp. 229-242
Persistent link: https://www.econbiz.de/10011286472
Saved in:
10
An integrative model of consumers' reluctance to buy foreign products : do social and environmental country images play a role?
García-de-Frutos, Nieves
;
Ortega Egea, José Manuel
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
2
,
pp. 167-186
Persistent link: https://www.econbiz.de/10011286480
Saved in:
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