//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of management information systems : JMIS"
~subject:"Online-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Online-Marketing
Internet marketing
56
Social Web
50
Social web
50
Consumer behaviour
44
Konsumentenverhalten
44
Online retailing
40
Online-Handel
40
E-commerce
36
Electronic Commerce
36
Viral marketing
32
Virales Marketing
32
Beziehungsmarketing
16
Internet
16
Relationship marketing
16
Lieferantenmanagement
14
Supplier relationship management
14
social media
14
online reviews
12
Personalisierung
11
Personalization
11
Digital platform
10
Digitale Plattform
10
Preismanagement
10
Pricing strategy
10
Theorie
10
Theory
10
Data Mining
7
Data mining
7
Digital goods
7
Digitale Güter
7
Confidence
6
Dienstleistungsqualität
6
Distribution channel
6
Service quality
6
Vertrauen
6
Vertriebsweg
6
electronic word of mouth
6
user-generated content
6
Advertising effects
5
more ...
less ...
Online availability
All
Undetermined
42
Type of publication
All
Article
56
Type of publication (narrower categories)
All
Article in journal
56
Aufsatz in Zeitschrift
56
Language
All
English
56
Author
All
Qiu, Liangfei
4
Whinston, Andrew B.
3
Benbasat, Izak
2
Cheng, Hsing Kenneth
2
Clemons, Eric K.
2
Dennis, Alan
2
Duan, Wenjing
2
Fan, Weiguo
2
Ghoshal, Abhijeet
2
Jiang, Zhenhui
2
Oh, Wonseok
2
Pavlou, Paul A.
2
Zhang, Jie Jennifer
2
Zhao, Xia
2
Akkiraju, Rama
1
Al-Natour, Sameh
1
Au, Yoris A.
1
Averbeck, Joshua M.
1
Bapna, Ravi
1
Bardhan, Indranil R.
1
Benlian, Alexander
1
Boh, Wai Fong
1
Bulgurcu, Burcu
1
Cao, Zike
1
Cenfetelli, Ron
1
Chau, Michael
1
Chau, Patrick Y. K.
1
Chen, Aihui
1
Chen, Jianqing
1
Cheng, Tsang-Hsiang
1
Cheng, Yichen
1
Choi, HanByeol Stella
1
Choi, Hoon Seok
1
Choudhary, Vidyanand
1
Chu, Junhong
1
Crawford, Jennifer
1
Delkhosh, Fatemeh
1
Deng, Bingjie
1
Devaraj, Sarv
1
Du, Qianzhou
1
more ...
less ...
Published in...
All
Journal of management information systems : JMIS
Journal of business research : JBR
312
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
SpringerLink / Bücher
120
Journal of marketing communications
112
Journal of advertising research
111
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
International journal of advertising : the review of marketing communications
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
86
Information systems research : ISR
85
Springer eBook Collection
85
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
76
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
68
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Cogent business & management
60
International journal of technology marketing : IJTMkt
59
Business horizons
57
Journal of promotion management : JPM
55
The journal of product & brand management
55
Psychology & marketing
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
47
Journal of marketing
47
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
International journal of contemporary hospitality management
45
Marketing intelligence & planning
45
more ...
less ...
Source
All
ECONIS (ZBW)
56
Showing
1
-
10
of
56
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Product recommendation and consumer search
Choudhary, Vidyanand
;
Zhang, Zhe
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 752-777
Persistent link: https://www.econbiz.de/10014365151
Saved in:
2
Impact of bot involvement in an incentivized blockchain-based online social media platform
Delkhosh, Fatemeh
;
Gopal, Ram
;
Patterson, Raymond A.
; …
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 778-806
Persistent link: https://www.econbiz.de/10014365155
Saved in:
3
Maximizing online revisiting and purchasing : a clickstream-based approach to enhancing customer lifetime value
Jabr, Wael
;
Ghoshal, Abhijeet
;
Cheng, Yichen
;
Pavlou, …
- In:
Journal of management information systems : JMIS
40
(
2023
)
2
,
pp. 470-502
Persistent link: https://www.econbiz.de/10014302597
Saved in:
4
Effects of online crowds on self-disclosure behaviors in online reviews : a multidimensional examination
Choi, HanByeol Stella
;
Oh, Wonseok
;
Kwak, Chanhee
;
Lee, …
- In:
Journal of management information systems : JMIS
39
(
2022
)
1
,
pp. 218-246
Persistent link: https://www.econbiz.de/10013365321
Saved in:
5
The comparative performance of online referral channels in e-commerce
Duan, Wenjing
;
Zhang, Jie Jennifer
- In:
Journal of management information systems : JMIS
38
(
2021
)
3
,
pp. 828-854
Persistent link: https://www.econbiz.de/10012804178
Saved in:
6
Impact of incentive mechanism in online referral programs : evidence from randomized field experiments
Jung, Jaehwuen
;
Bapna, Ravi
;
Gupta, Alok
;
Sen, Soumya
- In:
Journal of management information systems : JMIS
38
(
2021
)
1
,
pp. 59-81
Persistent link: https://www.econbiz.de/10012500151
Saved in:
7
User comments in social media firestorms : a mixed-method study of purpose, tone, and motivation
Matook, Sabine
;
Dennis, Alan
;
Wang, Yazhu Maggie
- In:
Journal of management information systems : JMIS
39
(
2022
)
3
,
pp. 673-705
Persistent link: https://www.econbiz.de/10013367778
Saved in:
8
Platform policies and sellers' competition in agency selling in the presence of online quality misrepresentation
Pu, Jingchuan
;
Nian, Tingting
;
Qiu, Liangfei
;
Cheng, …
- In:
Journal of management information systems : JMIS
39
(
2022
)
1
,
pp. 159-186
Persistent link: https://www.econbiz.de/10013365314
Saved in:
9
The relationship between online referral
marketing
and price promotion : evidence from a large e-commerce platform
Cao, Zike
;
Chu, Junhong
;
Hui, Kai-Lung
;
Xu, Hong
- In:
Journal of management information systems : JMIS
38
(
2021
)
3
,
pp. 855-888
Persistent link: https://www.econbiz.de/10012804180
Saved in:
10
Recommendations and cross-selling : pricing strategies when personalizing firms cross-sell
Ghoshal, Abhijeet
;
Mookerjee, Vijay S.
;
Sarkar, Sumit
- In:
Journal of management information systems : JMIS
38
(
2021
)
2
,
pp. 430-456
Persistent link: https://www.econbiz.de/10012624131
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->