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~isPartOf:"Journal of marketing communications"
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Consumer behaviour
203
Konsumentenverhalten
203
Advertising effects
121
Werbewirkung
121
Internet marketing
112
Online-Marketing
112
Brand management
104
Markenführung
104
Marketing management
104
Marketingmanagement
104
Advertising
89
Werbung
87
Social Web
75
Social web
75
Brand image
74
Markenimage
74
Viral marketing
52
Virales Marketing
52
Beziehungsmarketing
40
Relationship marketing
40
Brand
34
Markenartikel
34
social media
31
USA
21
United States
21
advertising
21
Communication
17
Corporate Social Responsibility
17
Corporate social responsibility
17
Kommunikation
17
Public relations
15
Öffentlichkeitsarbeit
15
Emotion
14
Green marketing
14
Öko-Marketing
14
Confidence
13
Online retailing
13
Online-Handel
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Schultz, Don E.
8
Kerr, Gayle
7
Kitchen, Philip J.
6
Bailey, Ainsworth Anthony
4
Fullerton, Jami A.
4
Muehling, Darrel D.
4
Antheunis, Marjolijn L.
3
Belanche, Daniel
3
Bellman, Steven
3
Block, Martin P.
3
Drennan, Judy
3
Goodrich, Kendall
3
Huh, Jisu
3
Kareklas, Ioannis
3
Kendrick, Alice
3
Kim, Soojung
3
Lee, Joonghwa
3
Muralidharan, Sidharth
3
Neijens, Peter C.
3
Nelson, Michelle R.
3
Varan, Duane
3
Amos, Clinton
2
Anabila, Peter
2
Atkin, Joann L.
2
Biraghi, Silvia
2
Casaló, Luis V.
2
Cheong, Yunjae
2
Dahlén, Micael
2
Daugherty, Terry
2
Ewing, Michael
2
Flavián Blanco, Carlos
2
Grohmann, Bianca
2
Hyllegard, Karen H.
2
Joireman, Jeff
2
Keller, Kevin Lane
2
Kelly, Louise
2
Kim, Dong Hoo
2
Kim, Kihan
2
Kim, Soojin
2
Kimmel, Allan J.
2
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Journal of marketing communications
Journal of business research : JBR
2,342
SpringerLink / Bücher
1,672
Industrial marketing management : the international journal for industrial and high-tech firms
1,592
Journal of retailing and consumer services
1,281
International journal of production economics
691
The journal of brand management : an international journal
627
International journal of hospitality management
611
The journal of business & industrial marketing
607
Tourism management : research, policies, practice
586
Journal of the Academy of Marketing Science
567
European journal of operational research : EJOR
539
European journal of marketing : EJM
533
Journal of marketing management : MM
526
International journal of production research
525
Springer eBook Collection
516
Journal of marketing
514
Journal of travel and tourism marketing
496
Management science : journal of the Institute for Operations Research and the Management Sciences
491
Journal of strategic marketing
479
Europäische Hochschulschriften / 5
478
Journal of marketing research : JMR
451
The journal of product & brand management
444
Psychology & marketing
438
Gabler Edition Wissenschaft
434
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
425
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
385
Marketing intelligence & planning
369
The journal of services marketing
367
The service industries journal
363
Asia Pacific journal of marketing and logistics
357
Journal of advertising research
344
Journal of retailing
324
Springer eBook Collection / Business and Economics
314
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
312
Marketing letters : a journal of research in marketing
309
International journal of contemporary hospitality management
304
Journal of hospitality marketing & management
283
Cogent business & management
276
Management Science
274
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ECONIS (ZBW)
372
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1
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
2
Fighting negative rumors with trust-based rumor-refutation strategy
Kim, Hyejin
;
Khan, Euna Mehnaz
;
Huh, Jisu
;
Srivastava, …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 676-700
Persistent link: https://www.econbiz.de/10014414322
Saved in:
3
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
4
A framework for the sustainability of advertising agencies in an emerging economy : the case of South Africa
Mokoena, Alistair
;
Prinsloo, Johannes Jürgens
;
Gawlik, …
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 46-66
Persistent link: https://www.econbiz.de/10014232398
Saved in:
5
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
6
The impact of social media
marketing
and brand credibility on higher education institutes’ brand equity in emerging countries
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 770-795
Persistent link: https://www.econbiz.de/10014529102
Saved in:
7
Competitive advantage for life : an industry view of
marketing
communication education
Kerr, Gayle
;
Lings, Ian
;
Terry, Leigh
;
Richards, Jef
; …
- In:
Journal of marketing communications
30
(
2024
)
2
,
pp. 265-281
Persistent link: https://www.econbiz.de/10014529358
Saved in:
8
Examining the role of social CRM capability in online
marketing
communication
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10014232467
Saved in:
9
Maturity in leaps and bounds : organisational listening for customer engagement
Erkkila, Taina
;
Luoma-aho, Vilma
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 179-190
Persistent link: https://www.econbiz.de/10014232484
Saved in:
10
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
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