//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing management : MM"
~subject:"Online-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Online-Marketing
Consumer behaviour
160
Konsumentenverhalten
160
Marketing management
122
Marketingmanagement
122
Brand management
101
Markenführung
101
Beziehungsmarketing
82
Relationship marketing
82
Marketing
68
Marketing theory
60
Marketingtheorie
60
Brand image
49
Markenimage
49
Social Web
49
Social web
49
Internet marketing
46
Großbritannien
44
United Kingdom
44
Market research
42
Marktforschung
42
USA
40
United States
40
Social marketing
32
Brand
26
Viral marketing
26
Virales Marketing
26
Customer satisfaction
25
Kundenzufriedenheit
25
Markenartikel
25
Social Marketing
25
Lieferantenmanagement
24
Supplier relationship management
24
Customer integration
22
Kundenintegration
22
Advertising effects
21
Bibliometrics
21
Bibliometrie
21
Werbewirkung
21
Emotion
20
more ...
less ...
Online availability
All
Undetermined
23
Type of publication
All
Article
44
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
46
Aufsatz in Zeitschrift
46
Collection of articles of several authors
2
Sammelwerk
2
Conference paper
1
Conference proceedings
1
Konferenzbeitrag
1
Konferenzschrift
1
more ...
less ...
Language
All
English
46
Author
All
Dessart, Laurence
3
Calder, Bobby J.
2
Malthouse, Edward C.
2
Marbach, Julia
2
Michaelidou, Nina
2
Morgan-Thomas, Anna
2
Nunan, Daniel
2
Polonsky, Michael J.
2
Raquel, Cristiana
2
Valos, Michael J.
2
Veloutsou, Cleopatra
2
Andrews, Lynda
1
Baile, Serge
1
Beatson, Amanda T.
1
Bian, Dong
1
Bianchi, Constanza
1
Borgerson, Janet L.
1
Breitsohl, Jan Christian
1
Brettel, Malte
1
Brown, Stephen D.
1
Burton, Jamie
1
Carlson, Jeffrey R.
1
Chaffey, Dave
1
Chen, Junsong
1
Chong, Woon Kian
1
Cluley, Robert
1
DK
1
Daassi, Mohamed
1
Davis, Judy Foster
1
De Mare, Irma
1
Debbabi, Sana
1
Dholakia, Nikhilesh
1
Dineva, Denitsa Petrova
1
Dou, Wenyu
1
Drennan, Judy
1
Dunn, Katherine
1
Ewing, Michael
1
Ewing, Mike
1
Fazal-e-Hasan, Syed
1
Fulford, Heather
1
more ...
less ...
Institution
All
Academy of Marketing
1
Published in...
All
Journal of marketing management : MM
Journal of business research : JBR
312
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
SpringerLink / Bücher
120
Journal of marketing communications
112
Journal of advertising research
111
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
International journal of advertising : the review of marketing communications
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
86
Information systems research : ISR
85
Springer eBook Collection
85
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
76
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
68
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Cogent business & management
60
International journal of technology marketing : IJTMkt
59
Business horizons
57
Journal of management information systems : JMIS
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Psychology & marketing
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
47
Journal of marketing
47
International journal of e-business research : an official publication of the Information Resources Management Association
46
International journal of contemporary hospitality management
45
Marketing intelligence & planning
45
more ...
less ...
Source
All
ECONIS (ZBW)
46
Showing
1
-
10
of
46
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Selling whiteness? : a critical review of the literature on
marketing
and racism
Davis, Judy Foster
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 134-177
Persistent link: https://www.econbiz.de/10011883330
Saved in:
2
E-
marketing
services and e-
marketing
performance : the roles of innovation, knowledge complexity and environmental turbulence in influencing the relationship
Chong, Woon Kian
;
Bian, Dong
;
Zhang, Nan
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 149-178
Persistent link: https://www.econbiz.de/10011438602
Saved in:
3
Integrating social media within an integrated
marketing
communication decision-making framework
Valos, Michael J.
;
Maplestone, Vanya Louise
;
Polonsky, …
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1522-1558
Persistent link: https://www.econbiz.de/10011854313
Saved in:
4
Interact with me on my terms : a four segment Facebook engagement framework for marketers
Hodis, Monica Alexandra
;
Sriramachandramurthy, Rajendran
; …
- In:
Journal of marketing management : MM
31
(
2015
)
11/12
,
pp. 1255-1284
Persistent link: https://www.econbiz.de/10011405232
Saved in:
5
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
6
The rules of engagement : how to motivate consumers to engage with branded mobile apps
Stocchi, Lara
;
Michaelidou, Nina
;
Pourazad, Naser
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1196-1226
Persistent link: https://www.econbiz.de/10011981583
Saved in:
7
Emoji rhetoric : a social media influencer perspective
Ge, Jing
;
Gretzel, Ulrike
- In:
Journal of marketing management : MM
34
(
2018
)
15/16
,
pp. 1272-1295
Persistent link: https://www.econbiz.de/10011988031
Saved in:
8
Senior marketers' insights into the challenges of social media implementation in large organisations : assessing generic and electronic orientation models as potential solutions
Valos, Michael
;
Polonsky, Michael J.
;
Mavondo, Felix
; …
- In:
Journal of marketing management : MM
31
(
2015
)
7/8
,
pp. 713-746
Persistent link: https://www.econbiz.de/10011309061
Saved in:
9
The Internet of Things and interaction style : the effect of smart interaction on brand attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
Saved in:
10
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->