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Konsumentenverhalten
Theorie
86
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86
Consumer behaviour
65
Market research
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26
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24
Marketingtheorie
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Dhar, Ravi
4
Bradlow, Eric T.
3
Simonson, Itamar
3
Ailawadi, Kusum L.
2
Fishbach, Ayelet
2
Grewal, Dhruv
2
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Journal of marketing research : JMR
Journal of business research : JBR
208
Journal of retailing and consumer services
180
NBER working paper series
129
Management science : journal of the Institute for Operations Research and the Management Sciences
113
Journal of business ethics : JOBE
112
Working paper / National Bureau of Economic Research, Inc.
108
NBER Working Paper
106
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
93
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
90
Discussion paper / Centre for Economic Policy Research
88
Journal of economic psychology : research in economic psychology and behavioral economics
82
Journal of consumer research : JCR ; an interdisciplinary bimonthly
75
European journal of operational research : EJOR
71
International journal of hospitality management
70
Journal of economic behavior & organization : JEBO
70
Economics letters
64
Psychology & marketing
63
Europäische Hochschulschriften / 5
59
Gabler Edition Wissenschaft
56
International journal of industrial organization
55
SpringerLink / Bücher
55
International journal of consumer studies
53
CESifo working papers
51
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
50
Discussion paper
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
47
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
45
The American economic review
45
Tourism management : research, policies, practice
45
European journal of marketing : EJM
44
International journal of production economics
44
Marketing letters : a journal of research in marketing
44
Marketing theory
43
Discussion papers / CEPR
41
Technological forecasting & social change : an international journal
41
Journal of economics
39
Journal of retailing
39
Operations research
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Journal of behavioral and experimental economics
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ECONIS (ZBW)
65
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1
The club store effect : impact of shopping in warehouse club stores on consumers’ packaged food purchases
Ailawadi, Kusum L.
;
Ma, Yu
;
Grewal, Dhruv
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 193-207
Persistent link: https://www.econbiz.de/10011844995
Saved in:
2
Scarcity polarizes preferences : the impact on choice among multiple items in a product class
Zhu, Meng
;
Ratner, Rebecca K.
- In:
Journal of marketing research : JMR
52
(
2015
)
1
,
pp. 13-26
Persistent link: https://www.econbiz.de/10010526413
Saved in:
3
The influence of time-interval descriptions on goal-pursuit decisions
Munichor, Nira
;
LeBoeuf, Robyn A.
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 291-303
Persistent link: https://www.econbiz.de/10011845016
Saved in:
4
The influence of friends on consumer spending : the role of agency-communion orientation and self-monitoring
Kurt, Didem
;
Inman, J. Jeffrey
;
Argo, Jennifer J.
- In:
Journal of marketing research : JMR
48
(
2011
)
4
,
pp. 741-754
Persistent link: https://www.econbiz.de/10009272378
Saved in:
5
Lay rationalism : individual differences in using reason versus feelings to guide decisions
Hsee, Christopher K.
;
Yang, Yang
;
Zheng, Xingshan
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
1
,
pp. 134-146
Persistent link: https://www.econbiz.de/10010526399
Saved in:
6
Forceful phantom firsts : framing experiences as firsts amplifies their influence on judgment
LeBoeuf, Robyn A.
;
Williams, Elanor F.
;
Brenner, Lyle A.
- In:
Journal of marketing research : JMR
51
(
2014
)
4
,
pp. 420-432
Persistent link: https://www.econbiz.de/10010399714
Saved in:
7
Modeling simultaneous multiple goal pursuit and adaptation in consumer choice
Swait, Joffre
;
Argo, Jennifer
;
Li, Lianhua
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 352-367
Persistent link: https://www.econbiz.de/10011878693
Saved in:
8
When promoting similarity slows satiation : the relationship of variety, categorization, similarity, and satiation
Lasaleta, Jannine D.
;
Redden, Joseph P.
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 446-457
Persistent link: https://www.econbiz.de/10011878766
Saved in:
9
The asymmetric impact of context on advantaged versus disadvantaged options
Evangelidis, Ioannis
;
Levav, Jonathan
;
Simonson, Itamar
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 239-253
Persistent link: https://www.econbiz.de/10011845004
Saved in:
10
Attention, information processing, and choice in incentive-aligned choice experiments
Yang, Liu
;
Toubia, Olivier
;
Jong, Martijn G. de
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 783-800
Persistent link: https://www.econbiz.de/10011971206
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