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Marketing theory
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Legends in marketing: Paul E. Green
Green, Paul E.
-
2017
Volume 1. MDS and positioning -- Volume 2. Clustering and Segmentation -- Volume 3. Conjoint Analysis: the Pioneering Years -- Volume 4. Conjoint Analysis: Advanced Methods -- Volume 5. Conjoint Analysis: Applications -- Volume 6. Marketing Research
Persistent link: https://www.econbiz.de/10011576018
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Multidimensional scaling and positioning
Green, Paul E.
;
Rao, Vithala R.
;
Wedel, Michel
-
2017
Persistent link: https://www.econbiz.de/10011634176
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3
Clustering and segmentation
Green, Paul E.
;
Moskowitz, Howard R.
;
Arabie, Phipps
; …
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2017
Persistent link: https://www.econbiz.de/10011634248
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4
Conjoint analysis: the pioneering years
Green, Paul E.
;
Hauser, John R.
;
Rao, Vithala R.
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2017
Persistent link: https://www.econbiz.de/10011634269
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5
Conjoint analysis: advanced methods
Green, Paul E.
;
Meyer, Robert J.
;
Rao, Vithala R.
; …
-
2017
Persistent link: https://www.econbiz.de/10011634286
Saved in:
6
Conjoint analysis: applications
Green, Paul E.
;
Hauser, John R.
;
Ding, Min
;
Moskowitz, …
-
2017
Persistent link: https://www.econbiz.de/10011634300
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7
Marketing research
Green, Paul E.
;
Malhotra, Naresh K.
-
2017
Persistent link: https://www.econbiz.de/10011634312
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8
Legends in marketing: Christian Grönroos
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010234428
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9
Legends in marketing: V. Kumar
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010201420
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10
Customer relationship management
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204928
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