Paschou, Eleni; Metaxas, Theodore - Volkswirtschaftliche Fakultät, … - 2013
City branding is a relatively new topic gaining extreme interest and a promising and practical field of marketing. Due … will focus on the city of Stockholm. Being capital of Sweden and city with strong economic and political background, the …, business environment, educational system, how residents and foreigners see and respect the city, as well as the existing city …