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~isPartOf:"Major theoretical debates and contemporary issues in marketing theory"
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Marketing theory
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Marketing
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Major theoretical debates and contemporary issues in marketing theory
An Elgar reference collection
167
The international library of critical writings in economics
127
Economic approaches to law
29
History of marketing thought ; Volume 1
28
Investment performance measurement : evaluating and presenting results
25
History of marketing thought ; Volume 2
24
H. Igor Ansoff ; Vol. 2
22
The theory of monetary aggregation
21
The development of marketing theory and its philosophical underpinnings
17
The international library of critical writings in financial economics
17
Benefit-cost analysis ; Vol. 1
16
Equilibrium, trade, and growth : selected papers of Lionel W. McKenzie
16
Handbook of new institutional economics
16
Innovation and complexity : the Marshallian legacy
16
Options : classic approaches to pricing and modelling
16
The impact of theory on representations of the consumer and the marketing organisation
16
Innovation and entrepreneurship
15
Learning by organizations
15
Critical concepts in the social sciences
14
Economists of the twentieth century
14
International library of environmental economics and policy
14
Family business
13
International political economy ; Vol. 2
13
The economic nature of the firm : a reader
13
The political economy of entrepreneurship ; Vol. 2
13
Accounting theory ; Vol. 2
12
An Elgar research collection
12
Corporate social responsibility
12
H. Igor Ansoff ; Vol. 1
12
Innovation and growth : the classical legacies
12
Learning by populations of organizations
12
Routledge revivals
12
Business ethics and strategy ; Vol. 1
11
Chris Argyris : critical evaluations in business and management
11
Corporate strategy
11
Exotic preferences : behavioral economics and human motivation
11
Intellectual legacies in modern economics
11
International management of research and development
11
Private wealth : advances in wealth management practices
11
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Marketing and exchange
Houston, Franklin S.
;
Gassenheimer, Jule B.
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2008
Persistent link: https://www.econbiz.de/10003610474
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2
"The voice of the consumer?" : speculations on the limits to the marketing analogy
Wensley, Robin
-
2008
Persistent link: https://www.econbiz.de/10003610483
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3
Service-dominant logic : reactions, reflections and refinements
Lusch, Robert F.
;
Vargo, Stephen L.
-
2008
Persistent link: https://www.econbiz.de/10003610501
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4
Rationalizing service logic, or understanding services as experience?
Schembri, Sharon
-
2008
Persistent link: https://www.econbiz.de/10003610508
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5
What is marketing knowledge? Stage I : forms of marketing knowledge
Rossiter, John R.
-
2008
Persistent link: https://www.econbiz.de/10003610621
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6
From marketing knowledge to marketing principles
Uncles, Mark
-
2008
Persistent link: https://www.econbiz.de/10003610627
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7
A history of network and channels thinking in marketing in the 20th Century
Wilkinson, Ian
-
2008
Persistent link: https://www.econbiz.de/10003610639
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8
From marketing mix to relationship marketing : towards a paradigm shift in marketing
Grönroos, Christian
-
2008
Persistent link: https://www.econbiz.de/10003610650
Saved in:
9
How should companies interact in business networks?
Håkansson, Håkan
;
Ford, David
-
2008
Persistent link: https://www.econbiz.de/10003610671
Saved in:
10
Markets, market-making and marketing
Araujo, Luis
-
2008
Persistent link: https://www.econbiz.de/10003610686
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