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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Marketingmanagement"
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Marketingmanagement
Innovation
199
Innovation management
83
Innovationsmanagement
83
innovation
78
Theorie
62
Theory
62
New product development
55
Produktentwicklung
55
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40
Innovation diffusion
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Innovationsdiffusion
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research and development
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new product development
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Balachander, Subramanian
1
Boleslavsky, Raphael
1
Boulding, William
1
Christen, Markus
1
Conner, Kathleen R.
1
Cotton, Christopher
1
Domínguez, Beatriz
1
Ganuza, Juan José
1
Gurnani, Haresh
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Hippel, Eric von
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Kalish, Shlomo
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Kumar, K. R.
1
Llobet, Gerard
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Meyer, Marc H.
1
Moorthy, K. S.
1
Pedram, Mahmood
1
Png, Ivan
1
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1
Schmidt, Klaus M.
1
Spann, Martin
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Management science : journal of the Institute for Operations Research and the Management Sciences
Industrial marketing management : the international journal for industrial and high-tech firms
62
Journal of business research : JBR
45
The journal of business & industrial marketing
30
Journal of strategic marketing
29
SpringerLink / Bücher
20
International journal of innovation management
17
International journal of technology marketing : IJTMkt
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
European journal of marketing : EJM
12
International journal of technology management : IJTM
10
Journal of the Academy of Marketing Science
10
The journal of product innovation management : an international publication of the Product Development & Management Association
10
Cogent business & management
9
Journal of business-to-business marketing
9
Journal of marketing management : MM
9
Marketing intelligence & planning
9
Springer eBook Collection
9
Strategies and communications for innovations : an integrative management view for companies and networks
9
Gabler Edition Wissenschaft
8
Journal of retailing and consumer services
8
Management decision : MD
8
Innovation: organization & management : IOM
7
International journal of innovation and technology management
7
Journal of open innovation : technology, market, and complexity
7
Strategic market creation : a new perspective on marketing and innovation management
7
Strategy and communication for innovation
7
Business horizons
6
International journal of business innovation and research
6
Journal of business economics : JBE
6
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
6
Technological forecasting & social change : an international journal
6
Technology analysis & strategic management
6
The marketing review
6
European journal of innovation management
5
Europäische Hochschulschriften / 5
5
IEEE transactions on engineering management : EM
5
International journal of business innovation and research : IJBIR
5
Springer eBook Collection / Business and Economics
5
Asia Pacific journal of marketing and logistics
4
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ECONIS (ZBW)
11
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1
Increasing quality sequence : when is it an optimal product introduction strategy?
Pedram, Mahmood
;
Balachander, Subramanian
- In:
Management science : journal of the Institute for …
61
(
2015
)
10
,
pp. 2487-2494
Persistent link: https://www.econbiz.de/10011386241
Saved in:
2
Pay what you want as a marketing strategy in monopolistic and competitive markets
Schmidt, Klaus M.
;
Spann, Martin
;
Zeithammer, Robert
- In:
Management science : journal of the Institute for …
61
(
2015
)
6
,
pp. 1217-1236
Persistent link: https://www.econbiz.de/10011293398
Saved in:
3
Pioneering plus a broad product line strategy : higher profits or deeper losses?
Boulding, William
;
Christen, Markus
- In:
Management science : journal of the Institute for …
55
(
2009
)
6
,
pp. 958-967
Persistent link: https://www.econbiz.de/10003865926
Saved in:
4
R&D in the pharmaceutical industry : a world of small innovations
Ganuza, Juan José
;
Llobet, Gerard
;
Domínguez, Beatriz
- In:
Management science : journal of the Institute for …
55
(
2009
)
4
,
pp. 539-551
Persistent link: https://www.econbiz.de/10003859207
Saved in:
5
Demonstrations and price competition in new product release
Boleslavsky, Raphael
;
Cotton, Christopher
;
Gurnani, Haresh
- In:
Management science : journal of the Institute for …
63
(
2017
)
6
,
pp. 2016-2026
Persistent link: https://www.econbiz.de/10011707384
Saved in:
6
Obtaining strategic advantage from being imitated : when can encouraging "clones" pay?
Conner, Kathleen R.
- In:
Management science : journal of the Institute for …
41
(
1995
)
2
,
pp. 209-225
Persistent link: https://www.econbiz.de/10001179366
Saved in:
7
Defensive marketing strategies : an equilibrium analysis based on decoupled response function models
Kumar, K. R.
- In:
Management science : journal of the Institute for …
34
(
1988
)
7
,
pp. 805-815
Persistent link: https://www.econbiz.de/10001060348
Saved in:
8
Market segmentation, cannibalization, and the timing of product introductions
Moorthy, K. S.
- In:
Management science : journal of the Institute for …
38
(
1992
)
3
,
pp. 345-359
Persistent link: https://www.econbiz.de/10001124419
Saved in:
9
New product strategy in small technology-based firms : a pilot study
Meyer, Marc H.
- In:
Management science : journal of the Institute for …
32
(
1986
)
7
,
pp. 806-821
Persistent link: https://www.econbiz.de/10001017799
Saved in:
10
Lead users : a source of novel product concepts
Hippel, Eric von
- In:
Management science : journal of the Institute for …
32
(
1986
)
7
,
pp. 791-805
Persistent link: https://www.econbiz.de/10001017800
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