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~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"The journal of product & brand management"
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Consumer behaviour
460
Konsumentenverhalten
460
Brand management
456
Markenführung
456
Brand image
338
Markenimage
338
Brand
228
Markenartikel
226
Beziehungsmarketing
163
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163
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85
Online-Marketing
85
Social Web
83
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83
Marketing management
78
Marketingmanagement
77
Advertising effects
61
Werbewirkung
61
Viral marketing
53
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53
Emotion
51
Market research
47
Marktforschung
47
Brand loyalty
41
Customer satisfaction
39
Kundenzufriedenheit
39
USA
37
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36
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35
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35
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32
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31
Marketing
31
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28
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28
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28
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27
Corporate social responsibility
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Guzman, Francisco
11
Bradlow, Eric T.
5
Lehmann, Donald R.
5
Veloutsou, Cleopatra
5
Bijmolt, Tammo H. A.
4
Breugelmans, Els
4
Christodoulides, George
4
Fetscherin, Marc
4
Klink, Richard R.
4
Romaniuk, Jenni
4
Bagozzi, Richard P.
3
Baumgarth, Carsten
3
Broyles, S. Allen
3
DeSarbo, Wayne
3
Fang, Xiang
3
Faulkner, Margaret
3
Gammoh, Bashar S.
3
Grewal, Rajdeep
3
Hegner, Sabrina
3
Kahn, Barbara E.
3
Labrecque, Lauren I.
3
Lee, Sang Bong
3
Leingpibul, Thaweephan
3
Levy, Shalom
3
Liu, Xin
3
Liu, Yong
3
Liu-Thompkins, Yuping
3
Love, Edwin
3
Merrilees, Bill
3
Mittal, Vikas
3
Neslin, Scott A.
3
Odoom, Raphael
3
Olson, Erik L.
3
Paswan, Audhesh K.
3
Rindell, Anne
3
Robinson, William Thomas
3
Urde, Mats
3
Verhoef, Peter C.
3
Vinhas, Alberto Sa
3
Wallace, Elaine
3
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Marketing letters : a journal of research in marketing
The journal of product & brand management
Journal of business research : JBR
2,342
SpringerLink / Bücher
1,672
Industrial marketing management : the international journal for industrial and high-tech firms
1,592
Journal of retailing and consumer services
1,281
International journal of production economics
691
The journal of brand management : an international journal
627
International journal of hospitality management
611
The journal of business & industrial marketing
607
Tourism management : research, policies, practice
586
Journal of the Academy of Marketing Science
567
European journal of operational research : EJOR
539
European journal of marketing : EJM
533
Journal of marketing management : MM
526
International journal of production research
525
Springer eBook Collection
516
Journal of marketing
514
Journal of travel and tourism marketing
496
Management science : journal of the Institute for Operations Research and the Management Sciences
491
Journal of strategic marketing
479
Europäische Hochschulschriften / 5
478
Journal of marketing research : JMR
451
Psychology & marketing
438
Gabler Edition Wissenschaft
434
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
425
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
385
Journal of marketing communications
372
Marketing intelligence & planning
369
The journal of services marketing
367
The service industries journal
363
Asia Pacific journal of marketing and logistics
357
Journal of advertising research
344
Journal of retailing
324
Springer eBook Collection / Business and Economics
314
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
312
International journal of contemporary hospitality management
304
Journal of hospitality marketing & management
283
Cogent business & management
276
Management Science
274
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ECONIS (ZBW)
753
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1
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753
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1
National customer orientation : an empirical test across 112 countries
Mintz, Ofer
;
Currim, Imran S.
;
Deshpandé, Rohit
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 189-204
Persistent link: https://www.econbiz.de/10014333912
Saved in:
2
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
3
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
4
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
5
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
6
Internal audience watches the boss walking the talk : the mechanism of management's mission alignment for internal branding
Lee, Sang Bong
;
Suh, Taewon
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 472-487
Persistent link: https://www.econbiz.de/10014229064
Saved in:
7
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
8
What drives business-to-business brands to be conscientious?
Guzman, Francisco
;
Ahmad, Fayez
;
Johnson, Ross W.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 138-161
Persistent link: https://www.econbiz.de/10014485725
Saved in:
9
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
10
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
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