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Konsumentenverhalten
Theorie
51
Theory
51
Consumer behaviour
44
Game theory
13
Spieltheorie
13
Innovation management
12
Innovationsmanagement
12
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Häubl, Gerald
2
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1
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1
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
208
Journal of retailing and consumer services
180
NBER working paper series
129
Management science : journal of the Institute for Operations Research and the Management Sciences
113
Journal of business ethics : JOBE
112
Working paper / National Bureau of Economic Research, Inc.
108
NBER Working Paper
106
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
93
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
90
Discussion paper / Centre for Economic Policy Research
88
Journal of economic psychology : research in economic psychology and behavioral economics
82
Journal of consumer research : JCR ; an interdisciplinary bimonthly
75
European journal of operational research : EJOR
71
International journal of hospitality management
70
Journal of economic behavior & organization : JEBO
70
Journal of marketing research : JMR
65
Economics letters
64
Psychology & marketing
63
Europäische Hochschulschriften / 5
59
Gabler Edition Wissenschaft
56
International journal of industrial organization
55
SpringerLink / Bücher
55
International journal of consumer studies
53
CESifo working papers
51
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
50
Discussion paper
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
47
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
45
The American economic review
45
Tourism management : research, policies, practice
45
European journal of marketing : EJM
44
International journal of production economics
44
Marketing theory
43
Discussion papers / CEPR
41
Technological forecasting & social change : an international journal
41
Journal of economics
39
Journal of retailing
39
Operations research
39
Journal of behavioral and experimental economics
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ECONIS (ZBW)
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1
Can power predict consumers' preferences for aesthetic products? : the moderating role of locus of control
Xu, Mengmeng
;
Jiang, Hongyan
;
Tan, Huimin
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 575-589
Persistent link: https://www.econbiz.de/10014457866
Saved in:
2
Sinfully decadent : priming effects of immoral advertising symbols on indulgence
Ilicic, Jasmina
;
Brennan, Stacey M.
;
Kulczynski, Alicia
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 61-73
Persistent link: https://www.econbiz.de/10012488850
Saved in:
3
Profitability of behavior-based price discrimination
Shrivastav, Sumit
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 535-547
Persistent link: https://www.econbiz.de/10014457863
Saved in:
4
To buy or how much to buy? : partition dependence in purchase-quantity decisions
Tavassoli, Nader T.
;
Visentin, Matteo
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 177-188
Persistent link: https://www.econbiz.de/10013273023
Saved in:
5
The memory-search frame effect : impacts on consumers' retrieval and evaluation of consumption experiences
Si, Kao
;
Dai, Xianchi
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 5-17
Persistent link: https://www.econbiz.de/10013184245
Saved in:
6
Effects of physical cleansing on subsequent unhealthy eating
Kim, Jungkeun
;
Kim, Jae-Eun
;
Park, Jongwon
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 165-176
Persistent link: https://www.econbiz.de/10011876250
Saved in:
7
Consumer reactions to female and male cosmetic surgery beauty in Asian advertisements
Tipgomut, Pornchanoke
;
Paas, Leonard J.
;
McNaught, Angela
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 441-454
Persistent link: https://www.econbiz.de/10012793429
Saved in:
8
Consumer responses toward symmetric versus asymmetric facial expression emojis
Hewage, Ganga S. Urumutta
;
Liu, Yue
;
Wang, Ze
;
Mao, Huifang
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 219-230
Persistent link: https://www.econbiz.de/10012548472
Saved in:
9
The case of wine : understanding Chinese gift-giving behavior
Yang, Ye
;
Paladino, Angela
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 335-361
Persistent link: https://www.econbiz.de/10011312164
Saved in:
10
How psychological contracts motivate employer-brand patronage
DeMotta, Yoshiko
;
Sen, Sankar
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 385-395
Persistent link: https://www.econbiz.de/10011730654
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