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Konsumentenverhalten
Consumer behaviour
70
Theorie
51
Theory
51
Market research
20
Marktforschung
20
Decision under uncertainty
19
Entscheidung unter Unsicherheit
19
Präferenztheorie
19
Theory of preferences
19
Experiment
14
Game theory
13
Spieltheorie
13
Innovation management
12
Innovationsmanagement
12
Preismanagement
12
Pricing strategy
12
Brand management
11
Markenführung
11
Auction theory
10
Auktionstheorie
10
Marketing theory
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Marketingtheorie
10
New product development
10
Produktentwicklung
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Decision
9
Distribution channel
9
Vertriebsweg
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Willingness to pay
9
Zahlungsbereitschaftsanalyse
9
Beziehungsmarketing
8
Customer satisfaction
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Entscheidung
8
Kundenzufriedenheit
8
Relationship marketing
8
Auction
7
Auktion
7
Decision theory
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Entscheidungstheorie
7
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Article
69
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English
70
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Blanchard, Simon J.
2
Bradlow, Eric T.
2
Driesener, Carl
2
Häubl, Gerald
2
Spann, Martin
2
Yoon, Song-oh
2
Zauberman, Gal
2
Acar, Oguz Ali
1
Ahn, Hongmin
1
Anesbury, Zac
1
Ansari, Asim
1
Arens, Zachary G.
1
Ariely, Dan
1
Aspara, Jaakko
1
Babin, Barry J.
1
Bartels, Daniel M.
1
Bearden, William O.
1
Bechara, Antoine
1
Becker, Jan U.
1
Bell, David R.
1
Bian, Xuemei
1
Bodapati, Anand
1
Bonifield, Carolyn
1
Borges, Adilson
1
Botti, Simona
1
Broniarczyk, Susan
1
Bruwer, Johan
1
Böckenholt, Ulf
1
Carmon, Ziv
1
Carrillat, François A.
1
Carroll, Ryall
1
Carter, Kealy
1
Carter, Leanne
1
Chang, Sheng-Mao
1
Chen, Qimei
1
Chiang, Tsun-Feng
1
Chryssochoidis, George
1
Chuang, Shih-Chieh
1
Coenen, Christian
1
Cole, Catherine A.
1
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
343
Journal of retailing and consumer services
290
NBER working paper series
174
Management science : journal of the Institute for Operations Research and the Management Sciences
155
NBER Working Paper
143
Working paper / National Bureau of Economic Research, Inc.
133
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
128
International journal of hospitality management
123
Journal of marketing research : JMR
113
Journal of consumer research : JCR ; an interdisciplinary bimonthly
103
Psychology & marketing
102
Discussion paper / Centre for Economic Policy Research
100
Journal of economic psychology : research in economic psychology and behavioral economics
96
Journal of economic behavior & organization : JEBO
90
European journal of operational research : EJOR
88
Economics letters
87
International journal of industrial organization
86
International journal of consumer studies
85
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
83
Tourism management : research, policies, practice
74
CESifo working papers
71
Discussion papers / CEPR
69
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
66
Technological forecasting & social change : an international journal
65
Discussion paper
63
Discussion paper / Tinbergen Institute
63
Marketing theory
63
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
60
Europäische Hochschulschriften / 5
60
Journal of marketing management : MM
60
Journal of retailing
60
Asia Pacific journal of marketing and logistics
57
SpringerLink / Bücher
57
Research in consumer behavior
56
Gabler Edition Wissenschaft
55
Journal of travel and tourism marketing
55
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Journal of business ethics : JOBE
54
The American economic review
53
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ECONIS (ZBW)
70
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1
The memory-search frame effect : impacts on consumers' retrieval and evaluation of consumption experiences
Si, Kao
;
Dai, Xianchi
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 5-17
Persistent link: https://www.econbiz.de/10013184245
Saved in:
2
Signal effect of a targeted travel subsidy on consumer behavior during the coronavirus disease 2019 pandemic
Tagashira, Takumi
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 483-496
Persistent link: https://www.econbiz.de/10014334079
Saved in:
3
Counterfeit patronage : human values, counterfeit experience and construal level
Bian, Xuemei
;
Tantiprapart, Yanisa
;
Chryssochoidis, George
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 645-658
Persistent link: https://www.econbiz.de/10013454713
Saved in:
4
The power of nostalgia : age and preference for popular music
Davies, Callum
;
Page, Bill
;
Driesener, Carl
;
Anesbury, Zac
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 681-692
Persistent link: https://www.econbiz.de/10013454715
Saved in:
5
Are scientific practices improving in consumer research? : a glass half-full and half-empty
Pham, Michel T.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 375-382
Persistent link: https://www.econbiz.de/10014334012
Saved in:
6
How uncertainty affects information search among consumers : a curvilinear perspective
He, Sharlene
;
Rucker, Derek D.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 415-428
Persistent link: https://www.econbiz.de/10014334028
Saved in:
7
Profitability of behavior-based price discrimination
Shrivastav, Sumit
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 535-547
Persistent link: https://www.econbiz.de/10014457863
Saved in:
8
Can power predict consumers' preferences for aesthetic products? : the moderating role of locus of control
Xu, Mengmeng
;
Jiang, Hongyan
;
Tan, Huimin
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 575-589
Persistent link: https://www.econbiz.de/10014457866
Saved in:
9
To buy or how much to buy? : partition dependence in purchase-quantity decisions
Tavassoli, Nader T.
;
Visentin, Matteo
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 177-188
Persistent link: https://www.econbiz.de/10013273023
Saved in:
10
Harnessing the creative potential of consumers : money, participation, and creativity in idea crowdsourcing
Acar, Oguz Ali
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 177-188
Persistent link: https://www.econbiz.de/10011876251
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