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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Theorie
202
Theory
202
Game theory
105
Spieltheorie
105
Consumer behaviour
93
Preismanagement
73
Pricing strategy
73
game theory
52
Competition
38
Wettbewerb
38
Distribution channel
34
Vertriebsweg
34
Advertising
31
Werbung
31
pricing
27
Preisdifferenzierung
26
Price discrimination
26
USA
25
United States
25
Marketing management
23
Marketingmanagement
23
Einzelhandel
21
Product quality
21
Produktqualität
21
Retail trade
21
Experiment
20
Advertising effects
18
Internet marketing
18
Online-Marketing
18
Werbewirkung
18
Duopol
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Duopoly
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Marketing theory
17
Marketingtheorie
17
Preiswettbewerb
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Price competition
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Bayes-Statistik
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Bayesian inference
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English
93
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Sun, Baohong
5
Kuksov, Dmitri
4
Arora, Neeraj
3
Desai, Preyas S.
3
Meyer, Robert J.
3
Purohit, Devavrat
3
Rao, Ram C.
3
Shin, Jiwoong
3
Chan, Tat
2
Gangwar, Manish
2
Hardie, Bruce G. S.
2
Horsky, Dan
2
Häubl, Gerald
2
Iyengar, Radha
2
Kumar, Nanda
2
Pazgal, Amit I.
2
Rao, Raghunath Singh
2
Schaefer, Richard
2
Sinitsyn, Maxim
2
Soberman, David A.
2
Thomadsen, Raphael
2
Van Den Bulte, Christophe
2
Zhou, Bo
2
Alexandrov, Alexei
1
Allenby, Greg M.
1
Anderson, Eric T.
1
Ansari, Asim
1
Aribarg, Anocha
1
Ascarza, Eva
1
Assael, Henry
1
Assunção, João
1
Basu, Amiya
1
Bawa, Kapil
1
Bedre-Defolie, Özlem
1
Belloni, Alexandre
1
Berman, Ron
1
Bertini, Marco
1
Bhaskaran, Sreekumar R.
1
Bijmolt, Tammo H. A.
1
Blake, Tom
1
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
208
Journal of retailing and consumer services
180
NBER working paper series
129
Management science : journal of the Institute for Operations Research and the Management Sciences
113
Journal of business ethics : JOBE
112
Working paper / National Bureau of Economic Research, Inc.
108
NBER Working Paper
106
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
90
Discussion paper / Centre for Economic Policy Research
88
Journal of economic psychology : research in economic psychology and behavioral economics
82
Journal of consumer research : JCR ; an interdisciplinary bimonthly
75
European journal of operational research : EJOR
71
International journal of hospitality management
70
Journal of economic behavior & organization : JEBO
70
Journal of marketing research : JMR
65
Economics letters
64
Psychology & marketing
63
Europäische Hochschulschriften / 5
59
Gabler Edition Wissenschaft
56
International journal of industrial organization
55
SpringerLink / Bücher
55
International journal of consumer studies
53
CESifo working papers
51
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
50
Discussion paper
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
47
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
45
The American economic review
45
Tourism management : research, policies, practice
45
European journal of marketing : EJM
44
International journal of production economics
44
Marketing letters : a journal of research in marketing
44
Marketing theory
43
Discussion papers / CEPR
41
Technological forecasting & social change : an international journal
41
Journal of economics
39
Journal of retailing
39
Operations research
39
Journal of behavioral and experimental economics
38
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ECONIS (ZBW)
93
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93
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1
Price salience and product choice
Blake, Tom
;
Moshary, Sarah
;
Sweeney, Kane
;
Tadelis, Steve
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 619-636
Persistent link: https://www.econbiz.de/10012623350
Saved in:
2
Consumer deliberation and product line design
Guo, Liang
;
Zhang, Juanjuan
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
6
,
pp. 995-1007
Persistent link: https://www.econbiz.de/10009702506
Saved in:
3
Targeted advertising and consumer inference
Shin, Jiwoong
;
Yu, Jungju
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 900-922
Persistent link: https://www.econbiz.de/10012668063
Saved in:
4
Pricing under dynamic competition when loyal consumers stockpile
Gangwar, Manish
;
Kumar, Nanda
;
Rao, Ram C.
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 569-588
Persistent link: https://www.econbiz.de/10012594063
Saved in:
5
When consumers learn, money burns : signaling quality via advertising with observational learning and word of mouth
Joshi, Yogesh V.
;
Musalem, Andrés
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 168-188
Persistent link: https://www.econbiz.de/10012493751
Saved in:
6
Higher minimum quality standards and redistributive effects on consumer welfare
Kotschedoff, Marco J. W.
;
Pachali, Max J.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
1
,
pp. 253-280
Persistent link: https://www.econbiz.de/10012183090
Saved in:
7
Identification and estimation of forward-looking behavior : the case of consumer stockpiling
Ching, Andrew
;
Osborne, Matthew
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
4
,
pp. 707-726
Persistent link: https://www.econbiz.de/10012294600
Saved in:
8
Increasing retailer loyalty through the use of cash back rebate sites
Qiu, Ye
;
Rao, Ram C.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
4
,
pp. 743-762
Persistent link: https://www.econbiz.de/10012294605
Saved in:
9
Regulating deceptive advertising : false claims and skeptical consumers
Wu, Yue
;
Geylani, Tansev
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
4
,
pp. 788-806
Persistent link: https://www.econbiz.de/10012294607
Saved in:
10
Music downloads and the flip side of digital rights management
Vernik, Dinah A.
;
Purohit, Devavrat
;
Desai, Preyas S.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
6
,
pp. 1011-1027
Persistent link: https://www.econbiz.de/10009427804
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