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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Online-Marketing"
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Online-Marketing
Consumer behaviour
126
Konsumentenverhalten
126
Internet marketing
107
Advertising effects
77
Werbewirkung
77
Theorie
71
Theory
71
Distribution channel
57
Vertriebsweg
57
Advertising
55
Werbung
55
USA
50
United States
50
Game theory
48
Spieltheorie
48
Viral marketing
45
Virales Marketing
45
Beziehungsmarketing
43
Marketing management
43
Marketingmanagement
43
Relationship marketing
43
Preismanagement
40
Pricing strategy
40
Social Web
35
Social web
35
Brand management
34
Markenführung
34
Search engine
30
Suchmaschine
30
Market research
29
Marktforschung
29
Online retailing
29
Online-Handel
29
Einzelhandel
27
Retail trade
27
Competition
26
Wettbewerb
26
advertising
26
Experiment
24
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106
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Tucker, Catherine
9
Hauser, John R.
7
Braun, Michael
6
Liberali, Guilherme
6
Urban, Glen L.
6
Sayedi, Amin
5
Fossen, Beth L.
4
Goldfarb, Avi
4
Jerath, Kinshuk
4
Schweidel, David A.
4
Trusov, Michael
4
Wilbur, Kenneth C.
4
Chan, Tat
3
Katona, Zsolt
3
Lu, Shijie
3
Mela, Carl F.
3
Rutz, Oliver J.
3
Shin, Woochoel
3
Wu, Chunhua
3
Yang, Sha
3
Zhu, Yi
3
Aral, Sinan
2
Berman, Ron
2
Che, Hai
2
Fader, Peter
2
Gelman, Andrew
2
Ghose, Anindya
2
Gittins, John
2
Gopinath, Shyam
2
Hill, Shawndra
2
Jamal, Zainab
2
Johnson, Garrett A.
2
Lambrecht, Anja
2
Liu, Jia
2
Lodish, Leonard M.
2
Lu, Xianghua
2
Ma, Liye
2
Matwyshyn, Andrea M.
2
Moe, Wendy W.
2
Proserpio, Davide
2
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
312
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
SpringerLink / Bücher
120
Journal of marketing communications
112
Journal of advertising research
111
International journal of advertising : the review of marketing communications
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
86
Information systems research : ISR
85
Springer eBook Collection
85
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
76
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
68
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Cogent business & management
60
International journal of technology marketing : IJTMkt
59
Business horizons
57
Journal of management information systems : JMIS
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Psychology & marketing
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
47
Journal of marketing
47
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
International journal of contemporary hospitality management
45
Marketing intelligence & planning
45
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ECONIS (ZBW)
106
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1
Impact of political television advertisements on viewers' response to subsequent advertisements
Fossen, Beth L.
;
Mallapragada, Girish
;
De, Anwesha
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 305-324
Persistent link: https://www.econbiz.de/10012504957
Saved in:
2
Advertising strategy in the presence of reviews : an empirical analysis
Hollenbeck, Brett
;
Moorthy, Sridhar
;
Proserpio, Davide
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
5
,
pp. 793-811
Persistent link: https://www.econbiz.de/10012120907
Saved in:
3
The fateful first consumer review
Park, Sungsik
;
Shin, Woochoel
;
Xie, Jinhong
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 481-507
Persistent link: https://www.econbiz.de/10012594009
Saved in:
4
Targeting and privacy in mobile advertising
Rafieian, Omid
;
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 193-216
Persistent link: https://www.econbiz.de/10012504914
Saved in:
5
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
6
Practice prize paper-managing advertising campaigns for new product launches : an application at Mercedes-Benz
Fischer, Marc
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10012022546
Saved in:
7
Modeling dynamic user interests : a neural matrix factorization approach
Dhillon, Paramveer S.
;
Aral, Sinan
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1059-1080
Persistent link: https://www.econbiz.de/10012796215
Saved in:
8
The path to click : are you on it?
Shi, Savannah Wei
;
Trusov, Michael
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 344-365
Persistent link: https://www.econbiz.de/10012504967
Saved in:
9
Frontiers : moment
marketing
: measuring dynamics in cross-Channel ad effectiveness
Liu, Jia
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 13-22
Persistent link: https://www.econbiz.de/10012493300
Saved in:
10
Competitive advertising on brand search : traffic stealing and click quality
Simonov, Andrey
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
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