Adrian, Brunello; Claudia-Ioana, Petrusca - In: Ovidius University Annals, Economic Sciences Series X (2010) 2, pp. 98-103
change their buying behavior. Therefore companies have to adapt their marketing strategies and particularly the marketing mix … elements of the marketing mix and marketing strategy a firm has to addapt in order to survive to the financial crisis ….The purpose of this article is to examine how marketing strategies can meet the customers changing buying behavior in these times …