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~subject:"Markenführung"
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Markenführung
Deutschland
85
Germany
78
Brand management
55
Markenpolitik
55
Marketing
39
Consumer behaviour
35
Konsumentenverhalten
35
Beziehungsmarketing
31
Verbraucherverhalten
31
Relationship marketing
30
Online-Marketing
25
Markenimage
24
B-to-B-Marketing
23
Business-to-business marketing
23
Kommunikation
21
Brand image
19
Erfolgsfaktor
19
Business-to-Business-Marketing
18
Marketingmanagement
18
Kundenmanagement
17
Internet marketing
16
Social Web
15
Social web
15
Success factor
15
Bundling strategy
14
Leistungsbündel
14
Marketing management
14
Strategisches Management
14
Werbewirkung
14
Werbung
14
Advertising
12
Advertising effects
12
Communication
12
Kundenorientierung
12
Lieferantenmanagement
12
Supplier relationship management
12
Theorie
12
Theory
12
Unternehmen
12
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43
Thesis
23
Collection of articles of several authors
6
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Sammelwerk
6
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2
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German
47
English
14
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Burmann, Christoph
13
Steiner, Paul
5
Schmidt, Holger J.
4
Baumgarth, Carsten
3
Brandtweiner, Roman
3
Kilian, Karsten
3
Bornemann, Torsten
2
Hollmann, Moritz
2
Abraham, Eike Jonas
1
Adomeit, Malte
1
Bakker, Diederich
1
Bender, Matthias
1
Berz, Jennifer
1
Bigné Alcañiz, J. Enrique
1
Brandenburg, Hermann
1
Diegel, Marius
1
Diehl, Nazim
1
Dierks, Alexander
1
Eilers, Daniela
1
Fantapié Altobelli, Claudia
1
Fink, Tanja
1
Fröhling, Renée
1
Funk, Burkhardt
1
Germelmann, Class Christian
1
Gernsheimer, Oliver
1
Gilbert, Dirk Ulrich
1
Gärisch, André
1
Hack, Andreas
1
Halbauer, Ingo
1
Hanisch, Stephan
1
Heinemann, Sabine
1
Hiddessen, Jana
1
Hirmer, Annette-Louise
1
Hodson, Julian Michael
1
Horstmann, Florian
1
Jentschke, Mirjam
1
Joachimsthaler, Erich
1
Kastens, Inga Ellen
1
Kirchgeorg, Manfred
1
Kist, Edgar Leander
1
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Institution
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Springer Fachmedien Wiesbaden
38
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Helmut-Schmidt-Universität
1
ICORIA <17., 2018, Valencia>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Karlsruher Institut für Technologie
1
Leuphana Universität Lüneburg
1
Springer Gabler <Firma>
1
Springer VS
1
Universität Bremen
1
Wissenschaftliche Konferenz Eventforschung <9., 2017, Chemnitz>
1
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Research
Journal of business research : JBR
583
The journal of brand management : an international journal
552
The journal of product & brand management
386
Journal of retailing and consumer services
286
SpringerLink / Bücher
257
European journal of marketing : EJM
125
Psychology & marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
106
Asia Pacific journal of marketing and logistics
105
Journal of marketing communications
104
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of strategic marketing
87
Journal of marketing
77
Journal of the Academy of Marketing Science
76
Springer eBook Collection
75
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Innovatives Markenmanagement
68
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
65
Journal of international consumer marketing
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International journal of advertising : the review of marketing communications
61
International marketing review
61
Journal of advertising research
61
Qualitative market research : an international journal
59
Cogent business & management
56
Journal of global marketing
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
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ECONIS (ZBW)
56
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Markenerweiterungsstrategien professioneller Sportvereine im eSport : Rückwirkungseffekte von Markentransfer- und Co-Branding-Strategien auf das Markenimage
Diegel, Marius
-
2021
Persistent link: https://www.econbiz.de/10012424689
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2
Trialogische Markenführung im Business-to-Business : der Einfluss von Social Media auf die identitätsbasierte Markenführung
Maier, Florian
-
2016
Persistent link: https://www.econbiz.de/10011407293
Saved in:
3
Die Wirkung von Beziehungen im Influencer Branding : eine experimentelle Analyse des Brand-Fits und des Influencer-Attachments
Lienemann, Andre Jann
-
2021
Persistent link: https://www.econbiz.de/10012596322
Saved in:
4
Drivers of user engagement in influencer branding : an empirical analysis of brand related user-generated content on Instagram
Fink, Tanja
-
2021
Persistent link: https://www.econbiz.de/10012523493
Saved in:
5
Interaktionen mit Social Media Influencern als Instrument zur Markenprofilierung
Hiddessen, Jana
-
2021
Persistent link: https://www.econbiz.de/10012513349
Saved in:
6
Events und Marke : Stand und Perspektiven der Eventforschung
Zanger, Cornelia
(
ed.
)
-
Wissenschaftliche Konferenz Eventforschung <9., 2017, …
-
2018
Persistent link: https://www.econbiz.de/10011894193
Saved in:
7
Managing TV brands with social media : an empirical analysis of television series brands
Berz, Jennifer
-
2016
Persistent link: https://www.econbiz.de/10011477741
Saved in:
8
Identitätsbasierte Markenführung im Investitionsgüterbereich : Management und Wirkungen von Marke-Kunde-Beziehungen
Krause, Juliane
-
2013
Persistent link: https://www.econbiz.de/10009764633
Saved in:
9
Internal City Branding : ein empirisch validiertes Modell zur internen, identitätsbasierten Markenführung von Städten
Rößler, Ayla
-
2019
Persistent link: https://www.econbiz.de/10011955708
Saved in:
10
Wirkung von Social Media auf Marken : eine ganzheitliche Abbildung der Markenführung in Social Media
Eilers, Daniela
-
2014
Persistent link: https://www.econbiz.de/10010464274
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