Riethmuller, Paul C.; Chai, Joseph C.H. - In: Review of Marketing and Agricultural Economics 63 (1995) 02
Japanese food processors have been faced with internal and external squeezes in recent years. Internally, the industry is faced with an overall demand ceiling due to Engel's law and a rapidly changing demand structure due to the "westernisation" of the Japanese consumers' taste. Externally, the...