Matero, J.; Korhonen, R.; Kurttila, M.; Hujala, T. - In: Scandinavian Forest Economics: Proceedings of the …, 44
Customer value is generally defined as a customer's perceived preference for and evaluation of those service attributes, attribute performances, and consequences arising from use that facilitate achieving the customer's goals and purposes in use situations (Woodruff 1997). Our aim is to examine...