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~isPartOf:"The IUP journal of brand management : IJBRM"
~subject:"Markenführung"
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Markenführung
Brand management
92
Brand image
45
Markenimage
45
Consumer behaviour
43
Konsumentenverhalten
43
Brand
23
Markenartikel
23
India
16
Indien
16
Beziehungsmarketing
13
Relationship marketing
13
Luxury goods
9
Luxusgüter
9
Advertising effects
7
Brand loyalty
7
Markentreue
7
USA
7
United States
7
Werbewirkung
7
Portfolio selection
6
Portfolio-Management
6
Advertising
5
Bibliometrics
5
Bibliometrie
5
HR marketing
5
Internet marketing
5
Online-Marketing
5
Personalmarketing
5
Social Web
5
Social web
5
Werbung
5
Brand extension
4
Customer satisfaction
4
Kundenzufriedenheit
4
Markentransfer
4
Strategic management
4
Strategisches Management
4
Corporate reputation
3
Emotion
3
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Article
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92
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92
Case study
1
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English
92
Author
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Uggla, Henrik
11
Attri, Rekha
3
Otubanjo, Olutayo
3
Cleff, Thomas
2
Jain, Ankita
2
Kakati, Rinalini P.
2
Khan, Bilal Mustafa
2
Lashgari, Maryam
2
Mathews, Jose
2
Muralidhara, G. V.
2
Purkayastha, Debapratim
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Ragel, V. R.
2
Ruzzier, Mitja
2
Sharma, Ritu
2
Vasavada-Oza, Falguni
2
Walter, Nadine
2
Ahmad, Anees
1
Alam, Mohd. Sarwar
1
Alex, N. Joji
1
Anbarasu, A. Joseph
1
Antoncic, Bostjan
1
Ashraf, Sarfraz
1
Bairagi, Rahul
1
Balaji, M. S.
1
Banerjee, Shubhomoy
1
Banerjee, Soumi Chatterjee
1
Baswan, Taru
1
Bhatia, Pooja
1
Bhattacharjee, Dhriti
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Bhukya, Ramulu
1
Block, Martin P.
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Dao Thi Dai Trang
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Das, Gopal
1
Datta, Biplab
1
Dhamija, Aruna
1
Dhamija, Somesh
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Dholakia, Utpal M.
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The IUP journal of brand management : IJBRM
Journal of business research : JBR
583
The journal of brand management : an international journal
552
The journal of product & brand management
386
Journal of retailing and consumer services
286
SpringerLink / Bücher
257
European journal of marketing : EJM
125
Psychology & marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
106
Asia Pacific journal of marketing and logistics
105
Journal of marketing communications
104
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
Journal of strategic marketing
87
Journal of marketing
77
Journal of the Academy of Marketing Science
76
Springer eBook Collection
75
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Innovatives Markenmanagement
68
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
65
Journal of international consumer marketing
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International journal of advertising : the review of marketing communications
61
International marketing review
61
Journal of advertising research
61
Qualitative market research : an international journal
59
Cogent business & management
56
Journal of global marketing
56
Research
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
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ECONIS (ZBW)
92
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1
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92
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1
The role of social media communication in brand equity creation : an empirical study
Alam, Mohd. Sarwar
;
Khan, Bilal Mustafa
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
1
,
pp. 54-78
Persistent link: https://www.econbiz.de/10012104311
Saved in:
2
Empirical relationship of customer brand engagement with satisfaction and loyalty through online brand experience
Ashraf, Sarfraz
;
Iftikhar, Arslan
;
Yameen, Attia
; …
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
3
,
pp. 23-48
Persistent link: https://www.econbiz.de/10011987772
Saved in:
3
The effect of online brand experience on brand loyalty : a web of emotions
Cleff, Thomas
;
Walter, Nadine
;
Xie, Jing
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10011873178
Saved in:
4
Using social media for employer branding and talent management : an experiential study
Kaur, Prabhjot
;
Sharma, Shikha
;
Kaur, Japneet
;
Sharma, …
- In:
The IUP journal of brand management : IJBRM
12
(
2015
)
2
,
pp. 7-20
Persistent link: https://www.econbiz.de/10011300973
Saved in:
5
Growth of Patanjali brand from local to global market : a study
Masheswari, Namrata
;
Sharma, R. P.
- In:
The IUP journal of brand management : IJBRM
14
(
2017
)
4
,
pp. 59-67
Persistent link: https://www.econbiz.de/10011854105
Saved in:
6
An enquiry into selected
marketing
mix elements and their inpact on brand equity
Alex, N. Joji
- In:
The IUP journal of brand management : IJBRM
9
(
2012
)
2
,
pp. 29-43
Persistent link: https://www.econbiz.de/10009577728
Saved in:
7
A configurational model of brand loyalty
Mathews, Jose
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
4
,
pp. 7-28
Persistent link: https://www.econbiz.de/10012182596
Saved in:
8
Employer branding : the solution to create talented workforce
Verma, Deepti
;
Ahmad, Anees
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
1
,
pp. 42-56
Persistent link: https://www.econbiz.de/10011536303
Saved in:
9
Archetyping the brand : strategy to connect
Siraj, Sadaf
;
Kumari, Shyama
- In:
The IUP journal of brand management : IJBRM
8
(
2011
)
3
,
pp. 47-59
Persistent link: https://www.econbiz.de/10009405692
Saved in:
10
Vodafone's ZooZoo campaign : brand communication strategies
Sagar, Talluri Prashanth Vidya
- In:
The IUP journal of brand management : IJBRM
8
(
2011
)
2
,
pp. 61-82
Persistent link: https://www.econbiz.de/10009295577
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