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~isPartOf:"The development of marketing theory and its philosophical underpinnings"
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Marketing theory
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History of economic thought
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The development of marketing theory and its philosophical underpinnings
An Elgar reference collection
162
The international library of critical writings in economics
127
History of marketing thought ; Volume 1
28
Investment performance measurement : evaluating and presenting results
26
History of marketing thought ; Volume 2
24
Leading organizations : perspectives for a new era
24
Economic approaches to law
23
H. Igor Ansoff ; Vol. 2
23
The theory of monetary aggregation
21
Equilibrium, trade, and growth : selected papers of Lionel W. McKenzie
20
Learning by organizations
18
Major theoretical debates and contemporary issues in marketing theory
18
Business ethics and strategy ; Vol. 1
17
The impact of theory on representations of the consumer and the marketing organisation
17
Chris Argyris : critical evaluations in business and management
16
Innovation and complexity : the Marshallian legacy
16
Options : classic approaches to pricing and modelling
16
The international library of critical writings in financial economics
16
Discovering leadership
15
H. Igor Ansoff ; Vol. 1
15
Change management ; Vol. 3
14
Corporate social responsibility
14
Critical concepts in the social sciences
14
Economists of the twentieth century
14
Exotic preferences : behavioral economics and human motivation
14
Family business
14
International library of environmental economics and policy
14
The economic nature of the firm : a reader
14
The political economy of entrepreneurship ; Vol. 2
14
Innovation and entrepreneurship
13
International political economy ; Vol. 2
13
Learning by populations of organizations
13
An Elgar research collection
12
Benefit-cost analysis ; Vol. 1
12
Development and underdevelopment : the political economy of global inequality
12
Entrepreneurship in developing countries
12
Handbook of new institutional economics
12
Innovation and growth : the classical legacies
12
International management of research and development
12
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ECONIS (ZBW)
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1
Remembering motivation research : toward on alternative genealogy of interpretive consumer research
Tadajewski, Mark
-
2008
Persistent link: https://www.econbiz.de/10003609456
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2
Marketing, scientific progress and scientific method
Anderson, Paul F.
-
2008
Persistent link: https://www.econbiz.de/10003610284
Saved in:
3
The tyranny of paradigms : the case for paradigmatic pluralism in marketing
Arndt, Johan
-
2008
Persistent link: https://www.econbiz.de/10003610302
Saved in:
4
Theoretical an philosophical implications of postmodern debates : some challenges to modern marketing
Firat, A. Fuat
;
Dholakia, Nikhilesh
-
2008
Persistent link: https://www.econbiz.de/10003610414
Saved in:
5
The critical imagination : emancipatory interests in consumer research
Murray, Jeff B.
;
Ozanne, Julie L.
-
2008
Persistent link: https://www.econbiz.de/10003610426
Saved in:
6
Construing the critical imagination : comments and necessary diversions
Hetrick, William P.
;
Lozada, Hector R.
-
2008
Persistent link: https://www.econbiz.de/10003610435
Saved in:
7
Development of marketing
theory
: fifty years of progress
Converse, Paul D.
-
2008
Persistent link: https://www.econbiz.de/10003608575
Saved in:
8
A history of schools of marketing thought
Shaw, Erich H.
;
Jones, D. G. Brian
-
2008
Persistent link: https://www.econbiz.de/10003608596
Saved in:
9
Roots of marketing and consumer research at the University of Chicago
Levy, Sidney J.
-
2008
Persistent link: https://www.econbiz.de/10003609447
Saved in:
10
The Role of the psychologist in market and advertising research
Wulfeck, Wallace H.
-
2008
Persistent link: https://www.econbiz.de/10003609459
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