//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of brand management : an international journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Goods"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
73
Markenführung
73
Luxury goods
71
Luxusgüter
71
Consumer behaviour
59
Konsumentenverhalten
59
Brand image
45
Markenimage
45
Brand
36
Markenartikel
36
Cultural heritage
15
Kulturgüter
15
Marketing management
14
Marketingmanagement
14
Brand architecture
13
Consumer goods industry
13
Konsumgüterindustrie
13
Markenarchitektur
13
Corporate Social Responsibility
11
Corporate social responsibility
11
Product counterfeiting
11
Produktpiraterie
11
Luxury
9
China
8
Luxury branding
8
Nachhaltige Entwicklung
8
Sustainable development
8
Kaufentscheidung
7
Purchase decision
7
Marketing cooperation
6
Marketingkooperation
6
Brand extension
5
Consumer goods marketing
5
Corporate reputation
5
Fashion
5
Firmenimage
5
Konsumgütermarketing
5
Luxury brands
5
Markentransfer
5
Mode
5
more ...
less ...
Online availability
All
Undetermined
47
Free
2
Type of publication
All
Article
101
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
105
Aufsatz in Zeitschrift
105
Collection of articles of several authors
4
Sammelwerk
4
Conference paper
1
Interview
1
Konferenzbeitrag
1
more ...
less ...
Language
All
English
105
Author
All
Heine, Klaus
5
Kapferer, Jean-Noël
5
Burghausen, Mario
4
Gutsatz, Michel
4
Powell, Shaun M.
4
Balmer, John M. T.
3
Barnier, Virginie de
3
Gabrielli, Veronica
3
Hennigs, Nadine
3
Okonkwo, Uché
3
Pecot, Fabien
3
Valette-Florence, Pierre
3
Wiedmann, Klaus-Peter
3
Atwal, Glyn
2
Baghi, Ilaria
2
Bargenda, Angela
2
Grappi, Silvia
2
Hur, Songyee
2
Klarmann, Christiane
2
Merrilees, Bill
2
Michaut-Denizeau, Anne
2
Miller, Dale
2
Mizera, Sue
2
Phau, Ian
2
Rindell, Anne
2
Roux, Elyette
2
Santos, Fernando Pinto
2
Aboulian, Lucy
1
Adegbite, Emmanuel
1
Aliyev, Farhad
1
Amaral, Nelson Borges
1
Apéria, Tony
1
Athanasopoulou, Pinelopi
1
Aulōnitēs, Geōrgios I.
1
Bastien, Vincent
1
Behrens, Stefan
1
Bernal, Pedro Mir
1
Borgerson, Janet
1
Brettel, Malte
1
Brunetti, Federico
1
more ...
less ...
Published in...
All
The journal of brand management : an international journal
Working paper / National Bureau of Economic Research, Inc.
466
NBER working paper series
444
CESifo working papers
405
NBER Working Paper
393
Journal of public economics
342
IMF Working Papers
307
CESifo Working Paper Series
279
Journal of economic behavior & organization : JEBO
268
Economics letters
253
Discussion paper / Centre for Economic Policy Research
252
CESifo Working Paper
227
Journal of business research : JBR
219
MPRA Paper
207
Discussion paper series / IZA
191
SpringerLink / Bücher
187
Working paper
183
IZA Discussion Papers
172
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
165
Journal of public economic theory
161
Public choice
159
IMF Staff Country Reports
146
Journal of economic theory
136
Social choice and welfare
135
Transportation research / E : an international journal
134
Europäische Hochschulschriften / 5
121
Discussion paper / Tinbergen Institute
119
Games and economic behavior
117
Journal of environmental economics and management : JEEM ; the official journal of the Association of Environmental and Resource Economists
117
Journal of retailing and consumer services
117
Discussion paper
114
The American economic review
114
CEPR Discussion Papers
113
Applied economics
110
Working Paper
106
Policy research working paper : WPS
105
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
105
European economic review : EER
102
Games
102
Tourism management : research, policies, practice
101
more ...
less ...
Source
All
ECONIS (ZBW)
105
Showing
1
-
10
of
105
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Practices of brand extensions and how consumers respond to FMCG giants' greening attempts
Hesse, Andreas
;
Bündgen, Karolin
;
Claren, Saskia
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 520-537
Persistent link: https://www.econbiz.de/10013463714
Saved in:
2
Inducing omni-temporality : product heritage appropriation in corporate heritage brand construction
Bernal, Pedro Mir
;
Pecot, Fabien
;
Hudson, Bradford
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 144-156
Persistent link: https://www.econbiz.de/10014251429
Saved in:
3
Necessary perceptions of family values and luxury characteristics for brand luxuriousness : evidence from luxury watch brands
Dinh, Estelle
;
Mühlbacher, Hans
;
Torchia, Mariaterasa
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 58-78
Persistent link: https://www.econbiz.de/10014447419
Saved in:
4
Invented corporate heritage brands
Brunninge, Olof
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 157-169
Persistent link: https://www.econbiz.de/10014251433
Saved in:
5
Would luxury brands benefit from empowering consumers in product decision-making?
Hur, Songyee
;
Ha, Sejin
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 516-534
Persistent link: https://www.econbiz.de/10014447378
Saved in:
6
Luxurious and responsible? : consumer perceptions of corporate social responsibility efforts by luxury versus mass-market brands
Vock, Marlene
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 569-583
Persistent link: https://www.econbiz.de/10013463724
Saved in:
7
Evolution of luxury marketing landscape : a bibliometric analysis and future directions
Rathi, Rubal
;
Garg, Ruchi
;
Kataria, Aakanksha
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 241-257
Persistent link: https://www.econbiz.de/10013270417
Saved in:
8
Brands using historical references : a consumers' perspective
Pecot, Fabien
;
Barnier, Virginie de
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 171-184
Persistent link: https://www.econbiz.de/10011891320
Saved in:
9
What makes a corporate heritage brand authentic for consumers? : a semiotic approach
Rindell, Anne
;
Santos, Fernando Pinto
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 545-558
Persistent link: https://www.econbiz.de/10012601216
Saved in:
10
Influencer-brand fit and brand dilution in China’s luxury market : the moderating role of self-concept clarity
Qian, Jiayu
;
Park, Jee-Sun
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 199-220
Persistent link: https://www.econbiz.de/10012487241
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->