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~isPartOf:"The journal of product & brand management"
~isPartOf:"The service industries journal"
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Search: subject:"Marketing"
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Brand management
429
Markenführung
429
Consumer behaviour
425
Konsumentenverhalten
425
Brand image
311
Markenimage
311
Beziehungsmarketing
295
Relationship marketing
295
Brand
203
Markenartikel
201
Dienstleistungsqualität
110
Service quality
110
Customer satisfaction
106
Kundenzufriedenheit
106
Social Web
82
Social web
82
Internet marketing
77
Online-Marketing
77
Marketing management
65
Marketingmanagement
64
Emotion
55
Viral marketing
46
Virales Marketing
46
Customer integration
40
Kundenintegration
40
Lieferantenmanagement
38
Supplier relationship management
38
Brand loyalty
37
Confidence
36
Vertrauen
36
Luxury goods
35
Luxusgüter
35
Advertising effects
34
Dienstleistungssektor
34
Service industry
34
Werbewirkung
34
Customer service
33
Kundenservice
33
USA
33
United States
32
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795
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12
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805
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805
Collection of articles of several authors
10
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10
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2
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2
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English
806
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Guzman, Francisco
11
Veloutsou, Cleopatra
5
Christodoulides, George
4
De Chernatony, Leslie
4
Fetscherin, Marc
4
Taheri, Babak
4
Wallace, Elaine
4
Altinay, Levent
3
Baumgarth, Carsten
3
Broyles, S. Allen
3
Curran, Ross
3
Fang, Xiang
3
Foxall, Gordon R.
3
Gammoh, Bashar S.
3
Gannon, Martin Joseph
3
Gil Saura, Irene
3
Ha, Hong Youl
3
Hegner, Sabrina
3
Henseler, Jörg
3
Hollebeek, Linda D.
3
Kim, Wansoo
3
Lee, Sang Bong
3
Leingpibul, Thaweephan
3
Liu, Xin
3
Loureiro, Sandra Maria Correia
3
Merrilees, Bill
3
Nätti, Satu
3
Odoom, Raphael
3
Ok, Chihyung
3
Park, Jungkun
3
Paswan, Audhesh K.
3
Quester, Pascale G.
3
Rahman, Zillur
3
Rindell, Anne
3
Shobeiri, Saeed
3
Sánchez-García, Javier
3
Tsiotsou, Rodoula H.
3
Urde, Mats
3
Wu, Cedric Hsi-jui
3
Yi, Youjae
3
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The journal of product & brand management
The service industries journal
Journal of business research : JBR
2,342
SpringerLink / Bücher
1,672
Industrial marketing management : the international journal for industrial and high-tech firms
1,592
Journal of retailing and consumer services
1,281
International journal of production economics
691
The journal of brand management : an international journal
627
International journal of hospitality management
611
The journal of business & industrial marketing
607
Tourism management : research, policies, practice
586
Journal of the Academy of Marketing Science
567
European journal of operational research : EJOR
539
European journal of marketing : EJM
533
Journal of marketing management : MM
526
International journal of production research
525
Springer eBook Collection
516
Journal of marketing
514
Journal of travel and tourism marketing
496
Management science : journal of the Institute for Operations Research and the Management Sciences
491
Journal of strategic marketing
479
Europäische Hochschulschriften / 5
478
Journal of marketing research : JMR
451
Psychology & marketing
438
Gabler Edition Wissenschaft
434
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
425
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
385
Journal of marketing communications
372
Marketing intelligence & planning
369
The journal of services marketing
367
Asia Pacific journal of marketing and logistics
357
Journal of advertising research
344
Journal of retailing
324
Springer eBook Collection / Business and Economics
314
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
312
Marketing letters : a journal of research in marketing
309
International journal of contemporary hospitality management
304
Journal of hospitality marketing & management
283
Cogent business & management
276
Management Science
274
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ECONIS (ZBW)
806
USB Cologne (EcoSocSci)
1
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1
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
2
Towards a typology of negative engagement behavior in social media
Lievonen, Matias
;
Bowden, Jana
;
Luoma-aho, Vilma
- In:
The service industries journal
43
(
2023
)
3/4
,
pp. 238-259
Persistent link: https://www.econbiz.de/10014321576
Saved in:
3
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
4
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
5
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
6
Internal audience watches the boss walking the talk : the mechanism of management's mission alignment for internal branding
Lee, Sang Bong
;
Suh, Taewon
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 472-487
Persistent link: https://www.econbiz.de/10014229064
Saved in:
7
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
8
Value co-creation in the B2B context : a conceptual framework and its implications
Pathak, Buddhi
;
Ashok, Mona
;
Tan, Yin Leng
- In:
The service industries journal
42
(
2022
)
3/4
,
pp. 178-205
Persistent link: https://www.econbiz.de/10013167417
Saved in:
9
What drives business-to-business brands to be conscientious?
Guzman, Francisco
;
Ahmad, Fayez
;
Johnson, Ross W.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 138-161
Persistent link: https://www.econbiz.de/10014485725
Saved in:
10
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
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