//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of product & brand management"
~person:"Dunes, Mathieu"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand management
2
Brand management system
2
Markenführung
2
Alignment
1
Beziehungsmarketing
1
Brand image
1
Brand performance
1
Configurational patterns
1
Corporate culture
1
Dienstleistungssektor
1
Firm performance
1
Formative scale
1
Hierarchical relations
1
Identity and brand values
1
Implementation
1
Markenimage
1
Objective financial performance
1
Performance measurement
1
Performance-Messung
1
Relationship marketing
1
Service industry
1
Services versus products
1
USA
1
United States
1
Unternehmenserfolg
1
Unternehmenskultur
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Dunes, Mathieu
Guzman, Francisco
11
Veloutsou, Cleopatra
5
Christodoulides, George
4
Fetscherin, Marc
4
Baumgarth, Carsten
3
Broyles, S. Allen
3
Fang, Xiang
3
Gammoh, Bashar S.
3
Hegner, Sabrina
3
Lee, Sang Bong
3
Leingpibul, Thaweephan
3
Liu, Xin
3
Merrilees, Bill
3
Odoom, Raphael
3
Paswan, Audhesh K.
3
Rindell, Anne
3
Urde, Mats
3
Wallace, Elaine
3
Abratt, Russell
2
Ahmad, Fayez
2
Ahmed, Zafar U.
2
Al-Kwifi, Sam O.
2
Alpert, Frank
2
Ashill, Nicholas Jeremy
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bal, Anjali
2
Bettinelli, Cristina
2
Bhaduri, Gargi
2
Botero, Isabel
2
Brexendorf, Tim Oliver
2
Brunner, Christian Boris
2
Centeno-Velázquez, Edgar
2
Davari, Arezoo
2
Davis, Donna
2
De Chernatony, Leslie
2
Dwivedi, Abhishek
2
Faulkner, Margaret
2
Faßnacht, Martin
2
more ...
less ...
Published in...
All
The journal of product & brand management
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The impact of the brand management system on performance across service and product-oriented activities
Dunes, Mathieu
;
Pras, Bernard
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 294-311
Persistent link: https://www.econbiz.de/10011744458
Saved in:
2
Practices in the brand management system : identification and considerations for five business sectors
Dunes, Mathieu
;
Pras, Bernard
- In:
The journal of product & brand management
22
(
2013
)
7
,
pp. 444-461
Persistent link: https://www.econbiz.de/10010224836
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->