//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of product & brand management"
~person:"Dwivedi, Abhishek"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand image
2
Brand management
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenführung
2
Markenimage
2
Advertising effects
1
Beziehungsmarketing
1
Brand
1
Brand authenticity
1
Brand equity
1
Brand experience
1
Celebrity endorsement
1
Celebrity-Werbung
1
Customer satisfaction
1
Kundenzufriedenheit
1
Loyalty intentions
1
Markenartikel
1
Moderation
1
Perceived quality
1
Relationship marketing
1
SEM
1
Self-brand connection
1
USA
1
Werbewirkung
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Dwivedi, Abhishek
Guzman, Francisco
11
Veloutsou, Cleopatra
5
Christodoulides, George
4
Fetscherin, Marc
4
Baumgarth, Carsten
3
Broyles, S. Allen
3
Fang, Xiang
3
Gammoh, Bashar S.
3
Hegner, Sabrina
3
Lee, Sang Bong
3
Leingpibul, Thaweephan
3
Liu, Xin
3
Merrilees, Bill
3
Odoom, Raphael
3
Paswan, Audhesh K.
3
Rindell, Anne
3
Urde, Mats
3
Wallace, Elaine
3
Abratt, Russell
2
Ahmad, Fayez
2
Ahmed, Zafar U.
2
Al-Kwifi, Sam O.
2
Alpert, Frank
2
Ashill, Nicholas Jeremy
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bal, Anjali
2
Bettinelli, Cristina
2
Bhaduri, Gargi
2
Botero, Isabel
2
Brexendorf, Tim Oliver
2
Brunner, Christian Boris
2
Centeno-Velázquez, Edgar
2
Davari, Arezoo
2
Davis, Donna
2
De Chernatony, Leslie
2
Dunes, Mathieu
2
Faulkner, Margaret
2
Faßnacht, Martin
2
more ...
less ...
Published in...
All
The journal of product & brand management
Journal of retailing and consumer services
3
Australasian marketing journal
2
The journal of brand management : an international journal
2
Asia Pacific journal of marketing and logistics
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of business research : JBR
1
Journal of marketing theory and practice : JMTP
1
Services marketing quarterly
1
The journal of consumer marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand authenticity building effect of brand experience and downstream effects
Murshed, Feisal
;
Dwivedi, Abhishek
;
Nayeem, Tahmid
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1032-1045
Persistent link: https://www.econbiz.de/10014334394
Saved in:
2
Celebrity endorsement, self-brand connection and consumer-based brand equity
Dwivedi, Abhishek
;
Johnson, Lester W.
;
McDonald, Robert E.
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 449-461
Persistent link: https://www.econbiz.de/10011443002
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->