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~isPartOf:"The journal of product & brand management"
~person:"Hegner, Sabrina"
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Brand management
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Hegner, Sabrina
Guzman, Francisco
11
Veloutsou, Cleopatra
5
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4
Fetscherin, Marc
4
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3
Broyles, S. Allen
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The journal of product & brand management
Innovatives Markenmanagement
4
The journal of brand management : an international journal
2
Arts and the market
1
Consumer brand relationships : meaning, measuring, managing
1
Journal of business research : JBR
1
Journal of retailing and consumer services
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Marketing theory
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Springer-Gabler Research
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The TQM journal : the international review of organizational improvement
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ECONIS (ZBW)
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Determinants and outcomes of brand hate
Hegner, Sabrina
;
Fetscherin, Marc
;
Delzen, Marianne van
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 13-25
Persistent link: https://www.econbiz.de/10011666411
Saved in:
2
Using the theory of planned behaviour to understand brand love
Hegner, Sabrina
;
Fenko, Anna
;
Teravest, Annemiek
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 26-41
Persistent link: https://www.econbiz.de/10011666437
Saved in:
3
Brand trust : a cross-national validation in Germany, India, and South Africa
Hegner, Sabrina
;
Jevons, Colin
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 58-68
Persistent link: https://www.econbiz.de/10011563029
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