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~isPartOf:"The journal of product & brand management"
~person:"Lee, Sang Bong"
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Lee, Sang Bong
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The journal of product & brand management
Electronic commerce research
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ECONIS (ZBW)
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Internal audience watches the boss walking the talk : the mechanism of management's mission alignment for internal branding
Lee, Sang Bong
;
Suh, Taewon
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 472-487
Persistent link: https://www.econbiz.de/10014229064
Saved in:
2
A mechanism for employees' brand citizenship behavior (BCB) and negative word-of-mouth (NWOM) : the divergent moderating effects of horizontal collectivism
Lee, Sang Bong
;
Liu, Shih Hao
;
Maertz, Carl P.
;
Singh, …
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1123-1138
Persistent link: https://www.econbiz.de/10014334407
Saved in:
3
The relative impact of employees’ discrete emotions on employees’ negative word-of-mouth (NWOM) and counterproductive workplace behavior (CWB)
Lee, Sang Bong
;
Liu, Shih Hao
;
Maertz, Carl <Jr.>
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1018-1032
Persistent link: https://www.econbiz.de/10013429007
Saved in:
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