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~isPartOf:"The journal of product & brand management"
~person:"Liu, Xin"
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Brand management
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenführung
2
Brand
1
Brand extension
1
Brand image
1
China
1
Markenartikel
1
Markenimage
1
Markentransfer
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Marketing management
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Marketingmanagement
1
Portfolio selection
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Liu, Xin
Guzman, Francisco
11
Veloutsou, Cleopatra
5
Christodoulides, George
4
Fetscherin, Marc
4
Baumgarth, Carsten
3
Broyles, S. Allen
3
Fang, Xiang
3
Gammoh, Bashar S.
3
Hegner, Sabrina
3
Lee, Sang Bong
3
Leingpibul, Thaweephan
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Merrilees, Bill
3
Odoom, Raphael
3
Paswan, Audhesh K.
3
Rindell, Anne
3
Urde, Mats
3
Wallace, Elaine
3
Abratt, Russell
2
Ahmad, Fayez
2
Ahmed, Zafar U.
2
Al-Kwifi, Sam O.
2
Alpert, Frank
2
Ashill, Nicholas Jeremy
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bal, Anjali
2
Bettinelli, Cristina
2
Bhaduri, Gargi
2
Botero, Isabel
2
Brexendorf, Tim Oliver
2
Brunner, Christian Boris
2
Centeno-Velázquez, Edgar
2
Davari, Arezoo
2
Davis, Donna
2
De Chernatony, Leslie
2
Dunes, Mathieu
2
Dwivedi, Abhishek
2
Faulkner, Margaret
2
Faßnacht, Martin
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The journal of product & brand management
Omega : the international journal of management science
2
Journal of hospitality marketing & management
1
Journal of international consumer marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Journal of retailing and consumer services
1
Journal of the Operational Research Society : OR
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The SAGE handbook of social media marketing
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ECONIS (ZBW)
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Affect transfer in brand extensions : the role of expectancy and relevancy
Liu, Xin
;
Hu, Michael Y.
;
Grimm, Pamela E.
- In:
The journal of product & brand management
19
(
2010
)
5
,
pp. 317-326
Persistent link: https://www.econbiz.de/10008658568
Saved in:
2
The role of brand image congruity in Chinese consumers' brand preference
Hu, Jing
;
Liu, Xin
;
Wang, Sijun
;
Yang, Zhilin
- In:
The journal of product & brand management
21
(
2012
)
1
,
pp. 26-34
Persistent link: https://www.econbiz.de/10009519766
Saved in:
3
Umbrella brand price premiums : effects of compatibility, similarity, and portfolio size
Liu, Xin
;
Hu, Michael Y.
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 58-64
Persistent link: https://www.econbiz.de/10009007092
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