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~isPartOf:"The journal of product & brand management"
~person:"Paswan, Audhesh K."
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Brand management
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Angst
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Paswan, Audhesh K.
Guzman, Francisco
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The journal of product & brand management
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of retailing and consumer services
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European journal of marketing : EJM
1
Journal of business research : JBR
1
Journal of global marketing
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Journal of marketing channels : ... distribution systems, strategy, and management
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The Routledge companion to contemporary brand management
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ECONIS (ZBW)
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Social media influencer (SMI) as a human brand : a need fulfillment perspective
Malik, Aaminah Zaman
;
Thapa, Sajani
;
Paswan, Audhesh K.
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 173-190
Persistent link: https://www.econbiz.de/10013552950
Saved in:
2
How isolation leads to purchasing luxury brands : the moderating effects of COVID-19 anxiety and social capital
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh K.
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 984-1001
Persistent link: https://www.econbiz.de/10013407586
Saved in:
3
Brands, love and family
Iyer, Pramod P.
;
Paswan, Audhesh K.
;
Davari, Arezoo
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 69-83
Persistent link: https://www.econbiz.de/10011563031
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