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~isPartOf:"The journal of product & brand management"
~subject:"Brand loyalty"
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Brand loyalty
Brand management
386
Markenführung
386
Consumer behaviour
321
Konsumentenverhalten
321
Brand image
286
Markenimage
286
Brand
195
Markenartikel
193
Beziehungsmarketing
111
Relationship marketing
111
Social Web
66
Social web
66
Internet marketing
55
Online-Marketing
55
Marketing management
41
Marketingmanagement
40
Emotion
37
Advertising effects
32
Werbewirkung
32
Luxury goods
31
Luxusgüter
31
Social media
29
Viral marketing
29
Virales Marketing
29
Markentreue
25
USA
24
Corporate Social Responsibility
23
Corporate social responsibility
23
United States
23
Corporate reputation
19
Firmenimage
19
Personality psychology
19
Persönlichkeitspsychologie
19
Brand extension
18
Markentransfer
18
Confidence
17
Customer integration
17
Customer satisfaction
17
Kundenintegration
17
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33
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33
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English
33
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Guzman, Francisco
2
Vera, Jorge
2
Amelia, Maria Veronica
1
Anselmsson, Johan
1
Arcand, Manon
1
Baudry, Damien
1
Behi, Azza Temessek
1
Belaid, Samy
1
Benhabib, Abderrezzak
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Bilgihan, Anil
1
Bondesson, Niklas Vestman
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Brexendorf, Tim Oliver
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Chen, Jiawen
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Cheng, Yang
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Chieng, Fayrene
1
Coelho, Filipe
1
Cyr, Dianne J.
1
Dash, Satya Bhusan
1
Du, Peng
1
Dwivedi, Yogesh Kumar
1
Eastman, Jacqueline Kilsheimer
1
Fatma, Mobin
1
Faßnacht, Martin
1
Ferreira, Alcina G.
1
Fuller, Rachel
1
Giovanis, Apostolos
1
Guo, Rui
1
Gómez-Suárez, Mónica
1
Habachi, Salma
1
Hsieh, Sara H.
1
Huang, Travis K.
1
Jiang, Hua
1
Johansson, Ulf
1
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Khan, Imran
1
Kingshott, Russel PJ
1
Kuikka, Anna
1
Laukkanen, Tommi
1
Lee, Crystal T.
1
Lee, Michael S. W.
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The journal of product & brand management
Journal of business research : JBR
34
Journal of retailing and consumer services
32
The journal of brand management : an international journal
26
International journal of hospitality management
15
Asia Pacific journal of marketing and logistics
13
European journal of marketing : EJM
11
Marketing intelligence & planning
9
Australasian marketing journal
8
International journal of internet marketing and advertising : IJIMA
8
Marketing letters : a journal of research in marketing
8
Customer engagement : contemporary issues and challenges
7
Journal of fashion marketing and management
7
The IUP journal of brand management : IJBRM
7
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
6
Cogent business & management
6
International journal of contemporary hospitality management
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of hospitality marketing & management
6
Journal of marketing analytics : JMA
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of promotion management : innovations in planning and applied research
6
Global business review
5
International journal of retail and distribution management
5
Journal of marketing management : MM
5
SpringerLink / Bücher
5
Business analyst : a refereed journal of Shri Ram College of Commerce
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of Indian culture and business management
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of international consumer marketing
4
Journal of marketing communications
4
Pakistan journal of commerce and social sciences
4
Psychology & marketing
4
Research
4
The journal of consumer marketing
4
The marketing review
4
The service industries journal
4
African journal of business and economic research : AJBER
3
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ECONIS (ZBW)
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How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
2
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
3
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
4
Enhancing brand loyalty through online brand communities : the role of community benefits
Huang, Travis K.
;
Wang, Yi-Ting
;
Lin, Kuan-Yu
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 823-838
Persistent link: https://www.econbiz.de/10013407539
Saved in:
5
Role of corporate social responsibility authenticity in developing perceived brand loyalty : a consumer perceptions paradigm
Safeer, Asif Ali
;
Liu, Hancheng
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 330-342
Persistent link: https://www.econbiz.de/10013552963
Saved in:
6
Social presence and customer brand engagement on Facebook brand pages
Pongpaew, Wimmala
;
Speece, Mark
;
Tiangoongnern, Leela
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 262-281
Persistent link: https://www.econbiz.de/10011744444
Saved in:
7
Avoidance or trash talk : the differential impact of brand identification and brand disidentification on oppositional brand loyalty
Liao, Junyun
;
Guo, Rui
;
Chen, Jiawen
;
Du, Peng
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1005-1017
Persistent link: https://www.econbiz.de/10014334392
Saved in:
8
Feeling psychologically close : examining the determinants of branded app engagement
Hsieh, Sara H.
;
Tseng, Timmy H.
;
Lee, Crystal T.
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 566-581
Persistent link: https://www.econbiz.de/10014281355
Saved in:
9
Evolving brand boundaries and expectations : looking back on brand equity, brand loyalty, and brand image research to move forward
Parris, Denise Linda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 191-234
Persistent link: https://www.econbiz.de/10013552952
Saved in:
10
The impact of external social and internal personal forces on consumers' brand community engagement on Facebook
Simon, Carina
;
Brexendorf, Tim Oliver
;
Faßnacht, Martin
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 409-423
Persistent link: https://www.econbiz.de/10011620585
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