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~isPartOf:"The journal of product & brand management"
~subject:"Kundenintegration"
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Kundenintegration
Brand management
386
Markenführung
386
Consumer behaviour
321
Konsumentenverhalten
321
Brand image
286
Markenimage
286
Brand
195
Markenartikel
193
Beziehungsmarketing
111
Relationship marketing
111
Social Web
66
Social web
66
Internet marketing
55
Online-Marketing
55
Marketing management
41
Marketingmanagement
40
Emotion
37
Brand loyalty
33
Advertising effects
32
Werbewirkung
32
Luxury goods
31
Luxusgüter
31
Social media
29
Viral marketing
29
Virales Marketing
29
Markentreue
25
USA
24
Corporate Social Responsibility
23
Corporate social responsibility
23
United States
23
Corporate reputation
19
Firmenimage
19
Personality psychology
19
Persönlichkeitspsychologie
19
Brand extension
18
Markentransfer
18
Confidence
17
Customer integration
17
Customer satisfaction
17
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Guzman, Francisco
2
Kennedy, Eric
2
Amelia, Maria Veronica
1
Augusto, Mário Gomes
1
Baumgarth, Carsten
1
Behnke, Carolin
1
Bendoni, Wendy K.
1
Bilgram, Volker
1
Clark, Moira K.
1
Confetto, Maria Giovanna
1
Cova, Bernard
1
Covucci, Claudia
1
Dwivedi, Yogesh Kumar
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Füller, Johann
1
Henseler, Jörg
1
Hollebeek, Linda D.
1
Hughes, Mine Üçok
1
Imparato, Nicholas
1
Jevons, Colin
1
Kaltcheva, Velitchka D.
1
Kaufmann, Hans Rüdiger
1
Kristal, Samuel
1
Langaro, Daniela
1
Laric, Michael V.
1
Lee, Michael S. W.
1
Lo, Pei-San
1
Loureiro, Sandra Maria Correia
1
Manarioti, Agapi
1
Merrilees, Bill
1
Muniz, Fernanda
1
Nascimento, Rita
1
Ooi, Keng-Boon
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1
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Patino, Anthony
1
Pehlivan, Ekin
1
Pitta, Dennis A.
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Pongpaew, Wimmala
1
Sanyal, Priyavrat
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Sharma, Tripti Ghosh
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The journal of product & brand management
Journal of business research : JBR
105
Journal of retailing and consumer services
65
Industrial marketing management : the international journal for industrial and high-tech firms
54
The journal of services marketing
37
Journal of service management
34
SpringerLink / Bücher
28
The journal of business & industrial marketing
26
International journal of hospitality management
23
The service industries journal
23
Journal of marketing management : MM
22
Journal of strategic marketing
19
The journal of brand management : an international journal
19
Service business
18
Marketing theory
17
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
15
International journal of innovation management
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Journal of service research : JSR
15
Journal of the Academy of Marketing Science
15
Marketing intelligence & planning
15
Customer engagement : contemporary issues and challenges
14
Tourism management : research, policies, practice
14
Journal of marketing
13
Handbook of research on customer engagement
12
Journal of service research
12
Journal of service theory and practice : JSTP
12
International journal of contemporary hospitality management
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Research
10
International journal of quality and service sciences
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of hospitality marketing & management
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Journal of promotion management : innovations in planning and applied research
9
Kundenintegration : Forum Dienstleistungsmanagement
9
Management decision : MD
9
Services marketing quarterly
9
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ECONIS (ZBW)
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1
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
2
Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Saved in:
3
Non-sponsored brand-related user-generated content : effects and mechanisms of consumer engagement
St. Davčik, Nebojša
;
Langaro, Daniela
;
Jevons, Colin
; …
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 163-174
Persistent link: https://www.econbiz.de/10012798142
Saved in:
4
Redefining brand hijacking from a non-collaborative brand co-creation perspective
Siano, Alfonso
;
Confetto, Maria Giovanna
;
Vollero, Agostino
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 110-126
Persistent link: https://www.econbiz.de/10012798137
Saved in:
5
I create, you create, we all create - for whom?
Kennedy, Eric
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 68-79
Persistent link: https://www.econbiz.de/10011666472
Saved in:
6
Social presence and customer brand engagement on Facebook brand pages
Pongpaew, Wimmala
;
Speece, Mark
;
Tiangoongnern, Leela
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 262-281
Persistent link: https://www.econbiz.de/10011744444
Saved in:
7
When perceived ability to influence plays a role : brand co-creation in Web 2.0
Kennedy, Eric
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 342-350
Persistent link: https://www.econbiz.de/10011777351
Saved in:
8
The impact of brand value co-creation on perceived CSR authenticity and brand equity
Muniz, Fernanda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1338-1354
Persistent link: https://www.econbiz.de/10014485570
Saved in:
9
Storygiving as a co-creation tool for luxury brands in the age of the internet : a love story by Tiffany and thousands of lovers
Hughes, Mine Üçok
;
Bendoni, Wendy K.
;
Pehlivan, Ekin
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011607063
Saved in:
10
Interactive brand experience pathways to customer-brand engagement and value co-creation
Merrilees, Bill
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 402-408
Persistent link: https://www.econbiz.de/10011620577
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