//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of product & brand management"
~subject:"Luxury goods"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Luxury goods
Brand management
386
Markenführung
386
Consumer behaviour
321
Konsumentenverhalten
321
Brand image
286
Markenimage
286
Brand
195
Markenartikel
193
Beziehungsmarketing
111
Relationship marketing
111
Social Web
66
Social web
66
Internet marketing
55
Online-Marketing
55
Marketing management
41
Marketingmanagement
40
Emotion
37
Brand loyalty
33
Advertising effects
32
Werbewirkung
32
Luxusgüter
31
Social media
29
Viral marketing
29
Virales Marketing
29
Markentreue
25
USA
24
Corporate Social Responsibility
23
Corporate social responsibility
23
United States
23
Corporate reputation
19
Firmenimage
19
Personality psychology
19
Persönlichkeitspsychologie
19
Brand extension
18
Markentransfer
18
Confidence
17
Customer integration
17
Customer satisfaction
17
Kundenintegration
17
more ...
less ...
Online availability
All
Undetermined
26
Type of publication
All
Article
30
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
31
Aufsatz in Zeitschrift
31
Aufsatzsammlung
1
Language
All
English
31
Author
All
Christodoulides, George
2
Kapferer, Jean-Noël
2
Roy, Subhadip
2
Valette-Florence, Pierre
2
Wiedmann, Klaus-Peter
2
Ashill, Nicholas Jeremy
1
Atanasova, Christina
1
Baghi, Ilaria
1
Barra, Cristóbal
1
Bendoni, Wendy K.
1
Bhaduri, Gargi
1
Blair, Amanda J.
1
Boisvert, Jean
1
Brunner, Christian Boris
1
Butcher, Joshua
1
Chan, Anthony
1
Chaput, Luciana
1
Chen, Annie Huiling
1
Cho, Jung Rim
1
Du, Jianjian
1
Eastman, Jacqueline Kilsheimer
1
Eom, Hyo Jin
1
Esch, Franz-Rudolf
1
Franzak, Frank
1
Gabrielli, Veronica
1
Grappi, Silvia
1
Guzman, Francisco
1
Hackley, Christopher E.
1
Hatzithomas, Leonidas
1
Holthoff, Lisa Carola
1
Hu, Chao
1
Hughes, Mine Üçok
1
Hung, Kuang-peng
1
Jain, Varsha
1
Jar, Haeran
1
Jeong, Hyo-Jin
1
Jungen, Patrik
1
Kang, Jiyun
1
Kim, Hye-yŏng
1
Kitchen, Philip J.
1
more ...
less ...
Published in...
All
The journal of product & brand management
Journal of business research : JBR
93
The journal of brand management : an international journal
58
Journal of retailing and consumer services
41
Journal of fashion marketing and management
33
Journal of global fashion marketing : JGfM
20
International journal of hospitality management
16
SpringerLink / Bücher
16
International journal of retail & distribution management
15
International journal of advertising : the review of marketing communications
12
Global marketing strategies for the promotion of luxury goods
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Journal of travel and tourism marketing
11
Psychology & marketing
11
Journal of international consumer marketing
10
Springer eBook Collection
10
Asia Pacific journal of marketing and logistics
9
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
9
International journal of wine business research : IJWBR
9
International marketing review
9
Journal of hospitality marketing & management
9
The IUP journal of brand management : IJBRM
9
Developing successful global strategies for marketing luxury brands
8
International journal of contemporary hospitality management
7
Luxury marketing : a challenge for theory and practice
7
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
6
Building consumer-brand relationship in luxury brand management
6
Cogent business & management
6
Journal of marketing management : MM
6
Journal of retailing
6
Journal of revenue and pricing management
6
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
6
Marketing intelligence & planning
6
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
6
Sustainable Luxury : An International Perspective
6
Tourism management perspectives : TMP
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
European journal of marketing
5
International journal of consumer studies
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
more ...
less ...
Source
All
ECONIS (ZBW)
31
Showing
1
-
10
of
31
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Is social media
marketing
worth it for luxury brands? : the dual impact of brand page satisfaction and brand love on word-of-mouth and attitudinal loyalty intentions
Song, Sanga
;
Kim, Hye-yŏng
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1033-1046
Persistent link: https://www.econbiz.de/10013429012
Saved in:
2
Visually communicating brand heritage on social media : champagne on Instagram
Butcher, Joshua
;
Pecot, Fabien
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 654-670
Persistent link: https://www.econbiz.de/10013393668
Saved in:
3
Femvertising practices on social media : a comparison of luxury and non-luxury brands
Michaelidou, Nina
;
Siamagka, Nikoletta Theofania
; …
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1285-1300
Persistent link: https://www.econbiz.de/10013429200
Saved in:
4
Conspicuous consumption of luxury experiences : an experimental investigation of status perceptions on social media
Siepmann, Carolin
;
Holthoff, Lisa Carola
;
Kowalczuk, Pascal
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 454-468
Persistent link: https://www.econbiz.de/10013164367
Saved in:
5
Assessing levers of guilt in luxury consumption : an international perspective
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 351-367
Persistent link: https://www.econbiz.de/10013164339
Saved in:
6
Storygiving as a co-creation tool for luxury brands in the age of the internet : a love story by Tiffany and thousands of lovers
Hughes, Mine Üçok
;
Bendoni, Wendy K.
;
Pehlivan, Ekin
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011607063
Saved in:
7
Assessing brand equity in the luxury wine market by exploiting tastemaker scores
Blair, Amanda J.
;
Atanasova, Christina
;
Pitt, Leyland F.
; …
- In:
The journal of product & brand management
26
(
2017
)
5
,
pp. 447-452
Persistent link: https://www.econbiz.de/10011778291
Saved in:
8
To (or not to) label products as artisanal : effect of fashion involvement on customer perceived value
Bhaduri, Gargi
;
Stanforth, Nancy
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 177-189
Persistent link: https://www.econbiz.de/10011700753
Saved in:
9
What matters most to ultra-high-net-worth individuals? : exploring the UHNWI luxury customer experience (ULCX)
Klaus, Philipp
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 368-376
Persistent link: https://www.econbiz.de/10013164342
Saved in:
10
Is it love or just like? : Generation Z's brand relationship with luxury
Shin, Hyunju
;
Eastman, Jacqueline Kilsheimer
;
Li, Yuan
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 394-414
Persistent link: https://www.econbiz.de/10013164358
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->