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~isPartOf:"The journal of product & brand management"
~subject:"Persönlichkeitspsychologie"
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Persönlichkeitspsychologie
Brand management
386
Markenführung
386
Consumer behaviour
321
Konsumentenverhalten
321
Brand image
286
Markenimage
286
Brand
195
Markenartikel
193
Beziehungsmarketing
111
Relationship marketing
111
Social Web
66
Social web
66
Internet marketing
55
Online-Marketing
55
Marketing management
41
Marketingmanagement
40
Emotion
37
Brand loyalty
33
Advertising effects
32
Werbewirkung
32
Luxury goods
31
Luxusgüter
31
Social media
29
Viral marketing
29
Virales Marketing
29
Markentreue
25
USA
24
Corporate Social Responsibility
23
Corporate social responsibility
23
United States
23
Corporate reputation
19
Firmenimage
19
Personality psychology
19
Brand extension
18
Markentransfer
18
Confidence
17
Customer integration
17
Customer satisfaction
17
Kundenintegration
17
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Koo, Dong-Mo
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Li, Huaibin
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Li, Yaoqi
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Luebke, Sarah S. F.
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Lynn, Theo
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The journal of product & brand management
Journal of business research : JBR
69
Psychology & marketing
26
The journal of brand management : an international journal
24
Journal of retailing and consumer services
21
Journal of marketing research : JMR
18
Journal of sport management : the official journal of the North American Society of Sport Management
17
European journal of marketing : EJM
14
International journal of hospitality management
14
Journal of consumer behaviour : an international research review
11
Journal of marketing management : MM
11
Tourism management : research, policies, practice
11
Journal of marketing communications
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
European Sport management quarterly : ESMQ
8
International review on public and non-profit marketing
8
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of hospitality marketing & management
8
Journal of international consumer marketing
8
Journal of the Academy of Marketing Science
8
Journal of travel and tourism marketing
8
Marketing letters : a journal of research in marketing
8
Sport management review
8
Asia Pacific journal of marketing and logistics
7
European journal of marketing
7
Industrial marketing management : the international journal for industrial and high-tech firms
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International journal of sports marketing & sponsorship
7
Journal of fashion marketing and management
7
Journal of marketing theory and practice
7
Journal of promotion management : innovations in planning and applied research
7
Journal of service management
7
Journal of strategic marketing
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
The journal of consumer marketing
7
The journal of services marketing
7
International journal of consumer studies
6
International marketing review
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
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ECONIS (ZBW)
19
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1
Social network sites : early adopters' personality and influence
Lynn, Theo
;
Muzellec, Laurent
;
Caemmerer, Barbara
; …
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 42-51
Persistent link: https://www.econbiz.de/10011666444
Saved in:
2
Feeling psychologically close : examining the determinants of branded app engagement
Hsieh, Sara H.
;
Tseng, Timmy H.
;
Lee, Crystal T.
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 566-581
Persistent link: https://www.econbiz.de/10014281355
Saved in:
3
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
4
The impact of external social and internal personal forces on consumers' brand community engagement on Facebook
Simon, Carina
;
Brexendorf, Tim Oliver
;
Faßnacht, Martin
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 409-423
Persistent link: https://www.econbiz.de/10011620585
Saved in:
5
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
6
What draws voters to brandidates and why? : political orientation, personal satisfaction, and societal values on presidential candidates' brand personality
Harrison, Kristina Marie
;
Yoo, Boonghee
;
Thelen, Shawn
; …
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 59-78
Persistent link: https://www.econbiz.de/10013552935
Saved in:
7
Brand new : how visual context shapes initial response to logos and corporate visual identity systems
Wertz, Robert A.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1388-1398
Persistent link: https://www.econbiz.de/10014485578
Saved in:
8
Sympathy or shock : how transgression diagnosticity impacts consumer perceptions and intentions regarding person-brands
Matthews, A. Lynn
;
Luebke, Sarah S. F.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1399-1411
Persistent link: https://www.econbiz.de/10014485579
Saved in:
9
Uncovering the relationships between aspirations and luxury brand preference
Truong, Yann
;
McColl, Rod
;
Kitchen, Philip J.
- In:
The journal of product & brand management
19
(
2010
)
5
,
pp. 346-355
Persistent link: https://www.econbiz.de/10008658563
Saved in:
10
Examining the moderating role of personality traits in the relationship between brand trust and brand loyalty
Menidjel, Choukri
;
Benhabib, Abderrezzak
;
Bilgihan, Anil
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 631-649
Persistent link: https://www.econbiz.de/10011801141
Saved in:
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