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~isPartOf:"The journal of product & brand management"
~subject:"Social media"
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Social media
Brand management
386
Markenführung
386
Consumer behaviour
321
Konsumentenverhalten
321
Brand image
286
Markenimage
286
Brand
195
Markenartikel
193
Beziehungsmarketing
111
Relationship marketing
111
Social Web
66
Social web
66
Internet marketing
55
Online-Marketing
55
Marketing management
41
Marketingmanagement
40
Emotion
37
Brand loyalty
33
Advertising effects
32
Werbewirkung
32
Luxury goods
31
Luxusgüter
31
Viral marketing
29
Virales Marketing
29
Markentreue
25
USA
24
Corporate Social Responsibility
23
Corporate social responsibility
23
United States
23
Corporate reputation
19
Firmenimage
19
Personality psychology
19
Persönlichkeitspsychologie
19
Brand extension
18
Markentransfer
18
Confidence
17
Customer integration
17
Customer satisfaction
17
Kundenintegration
17
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29
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Morgan-Thomas, Anna
2
Stavros, Constantino
2
Veloutsou, Cleopatra
2
Areni, Charles Scott
1
Auruskeviciene, Vilte
1
Ballerini, Jacopo
1
Bargoni, Augusto
1
Bendoni, Wendy K.
1
Butcher, Joshua
1
Caemmerer, Barbara
1
Chaput, Luciana
1
Choi, Chang-Won
1
Cooper, Tony
1
Czarnecka, Barbara
1
De Vita, Jennifer
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Dennhardt, Severin
1
Dessart, Laurence
1
Dobele, Angela
1
Dobele, Angela R.
1
Dodoo, Naa Amponsah
1
Ferraris, Alberto
1
Füller, Johann
1
Harrison, Ebenezer Nana Banyin
1
Hatzithomas, Leonidas
1
Hautz, Julia
1
Holthoff, Lisa Carola
1
Huang, Travis K.
1
Hughes, Mine Üçok
1
Hung, Yu-Chen
1
Hutter, Katja
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Jevons, Colin
1
Karalius, Lukas
1
Kennedy, Eric
1
Khan, Jashim
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Kim, Hye-yŏng
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Kowalczuk, Pascal
1
Kowalczyk, Christine M.
1
Kwon, Wi-suk
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Lin, Kuan-Yu
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The journal of product & brand management
Journal of business research : JBR
97
Journal of retailing and consumer services
44
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
Industrial marketing management : the international journal for industrial and high-tech firms
34
Tourism management : research, policies, practice
33
Technological forecasting & social change : an international journal
29
Business horizons
28
European journal of marketing
18
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
18
International journal of contemporary hospitality management
16
The journal of brand management : an international journal
16
The journal of services marketing
14
International journal of hospitality management
13
The journal of business & industrial marketing
13
Journal of business ethics : JOBE
12
Journal of electronic commerce research : JECR
12
Marketing intelligence & planning
12
Corporate communications : an international journal
11
European journal of marketing : EJM
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of the Academy of Marketing Science
10
Qualitative market research : an international journal
10
Sport management review
10
Tourism analysis : an interdisciplinary tourism & hospitality journal
10
Tourism management perspectives : TMP
10
Asia Pacific journal of marketing and logistics
9
International journal of sports marketing & sponsorship
9
The marketing review
9
Journal of communication management : an international journal
8
Journal of fashion marketing and management
8
Electronic commerce research
7
International review on public and non-profit marketing
7
Young consumers : insight and ideas for responsible marketers
7
Digital Business in Africa : Social Media and Related Technologies
6
Electronic markets : the international journal on networked business
6
European management journal
6
Journal of business strategy
6
Journal of marketing communications
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
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ECONIS (ZBW)
29
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1
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
2
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
3
The impact of employees' social media advocacy on attitudes toward the brand : the mediating role of parasocial relationships
Venciūtė, Dominyka
;
Karalius, Lukas
;
Reardon, James
; …
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1374-1387
Persistent link: https://www.econbiz.de/10014485577
Saved in:
4
Love the star, love the team? : the spillover effect of athlete sub brand to team brand advocacy in online brand communities
Wong, Amy
;
Hung, Yu-Chen
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10013552964
Saved in:
5
Is social media
marketing
worth it for luxury brands? : the dual impact of brand page satisfaction and brand love on word-of-mouth and attitudinal loyalty intentions
Song, Sanga
;
Kim, Hye-yŏng
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1033-1046
Persistent link: https://www.econbiz.de/10013429012
Saved in:
6
Brands talking on events? : brand personification in real-time
marketing
tweets to drive consumer engagement
Harrison, Ebenezer Nana Banyin
;
Kwon, Wi-suk
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1319-1337
Persistent link: https://www.econbiz.de/10014485569
Saved in:
7
Non-sponsored brand-related user-generated content : effects and mechanisms of consumer engagement
St. Davčik, Nebojša
;
Langaro, Daniela
;
Jevons, Colin
; …
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 163-174
Persistent link: https://www.econbiz.de/10012798142
Saved in:
8
Bilingual brand communities? : strategies for targeting Hispanics on social media
Villegas, Dino A.
;
Marin, Alejandra Marin
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 586-605
Persistent link: https://www.econbiz.de/10013393664
Saved in:
9
Transmission of negative brand-relevant content on social media
Powell, Ashleigh
;
Stavros, Constantino
;
Dobele, Angela
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 671-687
Persistent link: https://www.econbiz.de/10013393671
Saved in:
10
Enhancing brand loyalty through online brand communities : the role of community benefits
Huang, Travis K.
;
Wang, Yi-Ting
;
Lin, Kuan-Yu
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 823-838
Persistent link: https://www.econbiz.de/10013407539
Saved in:
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