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~isPartOf:"The journal of product & brand management"
~subject:"United States"
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Search: subject:"Marketing"
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United States
Brand management
386
Markenführung
386
Consumer behaviour
321
Konsumentenverhalten
321
Brand image
286
Markenimage
286
Brand
195
Markenartikel
193
Beziehungsmarketing
111
Relationship marketing
111
Social Web
66
Social web
66
Internet marketing
55
Online-Marketing
55
Marketing management
41
Marketingmanagement
40
Emotion
37
Brand loyalty
33
Advertising effects
32
Werbewirkung
32
Luxury goods
31
Luxusgüter
31
Social media
29
Viral marketing
29
Virales Marketing
29
Markentreue
25
USA
24
Corporate Social Responsibility
23
Corporate social responsibility
23
Corporate reputation
19
Firmenimage
19
Personality psychology
19
Persönlichkeitspsychologie
19
Brand extension
18
Markentransfer
18
Confidence
17
Customer integration
17
Customer satisfaction
17
Kundenintegration
17
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23
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3
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23
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Abadi, Sarah
1
Abimbola, Temi
1
Amujo, Olusanmi
1
Ashill, Nicholas Jeremy
1
Behi, Azza Temessek
1
Belaid, Samy
1
Berthon, Pierre R.
1
Bhaduri, Gargi
1
Boisvert, Jean
1
Bonache, Adrien
1
Chapman, Christopher N.
1
Chen, Tom
1
Cheng, Ranis
1
Collange, Véronique
1
De Maeyer, Peter
1
Duan, Qi
1
Dunes, Mathieu
1
Fang, Xiang
1
Foster, Carley
1
Gammoh, Bashar S.
1
Ha-Brookshire, Jung E.
1
Hollebeek, Linda D.
1
Hoskins, Jake David
1
Isberg, Steven C.
1
Khanyapuss Punjaisri
1
Kim, Sojung
1
Kuikka, Anna
1
Kuo, Hsiao-ching
1
Laukkanen, Tommi
1
Love, Edwin
1
Ma, Ke
1
Mittal, Vikas
1
Nakhata, Chinintorn
1
Okada, Erica Mina
1
Olson, Erik L.
1
Otubanjo, Olutayo
1
Pentina, Iryna
1
Pitt, Leyland F.
1
Pitta, Dennis
1
Pras, Bernard
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The journal of product & brand management
Industrial marketing management : the international journal for industrial and high-tech firms
99
Journal of business research : JBR
97
Working paper / National Bureau of Economic Research, Inc.
96
Journal of advertising research
72
Journal of marketing
55
International journal of hospitality management
53
American journal of agricultural economics
51
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
50
Journal of the Academy of Marketing Science
45
Sport marketing quarterly : preferred journal of the Sport Marketing Association
45
Harvard business review : HBR
42
Journal of macromarketing : examining the interactions among markets, marketing, and society
40
Journal of marketing management : MM
40
Psychology & marketing
39
Journal of retailing and consumer services
38
International journal of sport management and marketing : IJSMM
36
Journal of advertising : official publication of the American Academy of Advertising
36
Journal of marketing theory and practice
36
European journal of operational research : EJOR
35
Health marketing quarterly
34
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
34
Journal of travel and tourism marketing
34
European journal of marketing : EJM
33
The journal of brand management : an international journal
33
Journal of global marketing
32
Services marketing quarterly
32
Journal of business ethics : JOBE
31
The journal of business & industrial marketing
31
The journal of services marketing
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
29
SpringerLink / Bücher
29
Management science : journal of the Institute for Operations Research and the Management Sciences
28
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Journal of historical research in marketing
27
Journal of marketing research : JMR
27
International journal of production economics
26
International journal of production research
26
Journal of service research : JSR
26
Journal of sport management : the official journal of the North American Society of Sport Management
26
Report / Marketing Science Institute
26
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ECONIS (ZBW)
23
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1
Branding in the era of Web 2.0 (and beyond)
Taylor, David
(
ed.
);
Pentina, Iryna
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011777341
Saved in:
2
Growing the community bank in the shadow of national banks : an empirical analysis of the U.S. banking industry, 1994-2018
Hoskins, Jake David
;
Abadi, Sarah
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1235-1251
Persistent link: https://www.econbiz.de/10013429187
Saved in:
3
Impact of online consumer reviews on sales and price strategies : a review and directions for future research
De Maeyer, Peter
- In:
The journal of product & brand management
21
(
2012
)
2
,
pp. 132-139
Persistent link: https://www.econbiz.de/10009569987
Saved in:
4
Non-price cues utilization during social coupon purchasing-decision
Nakhata, Chinintorn
;
Kuo, Hsiao-ching
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 439-451
Persistent link: https://www.econbiz.de/10010429346
Saved in:
5
Exploring consumers' attitude formation toward their own brands when in crisis : cross-national comparisons between USA and China
Kim, Sojung
;
Yim, Mark Yi-Cheon
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 56-72
Persistent link: https://www.econbiz.de/10012798133
Saved in:
6
The impact of gender on the evaluation of vertical line extensions of luxury brands : a cross-national study
Boisvert, Jean
;
Ashill, Nicholas Jeremy
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 484-495
Persistent link: https://www.econbiz.de/10013164370
Saved in:
7
Gender differences in information processing and transparency : cases of apparel brands' social responsibility claims
Bhaduri, Gargi
;
Ha-Brookshire, Jung E.
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 504-517
Persistent link: https://www.econbiz.de/10011443034
Saved in:
8
Exploring the relationship between corporate, internal and employer branding
Foster, Carley
;
Khanyapuss Punjaisri
;
Cheng, Ranis
- In:
The journal of product & brand management
19
(
2010
)
6
,
pp. 401-409
Persistent link: https://www.econbiz.de/10008772552
Saved in:
9
Brand loyalty and the role of hedonic value
Kuikka, Anna
;
Laukkanen, Tommi
- In:
The journal of product & brand management
21
(
2012
)
7
,
pp. 529-537
Persistent link: https://www.econbiz.de/10009685936
Saved in:
10
The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy
;
Behi, Azza Temessek
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
Saved in:
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