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~isPartOf:"The journal of product & brand management"
~subject:"Werbewirkung"
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Werbewirkung
Brand management
386
Markenführung
386
Consumer behaviour
321
Konsumentenverhalten
321
Brand image
286
Markenimage
286
Brand
195
Markenartikel
193
Beziehungsmarketing
111
Relationship marketing
111
Social Web
66
Social web
66
Internet marketing
55
Online-Marketing
55
Marketing management
41
Marketingmanagement
40
Emotion
37
Brand loyalty
33
Advertising effects
32
Luxury goods
31
Luxusgüter
31
Social media
29
Viral marketing
29
Virales Marketing
29
Markentreue
25
USA
24
Corporate Social Responsibility
23
Corporate social responsibility
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23
Corporate reputation
19
Firmenimage
19
Personality psychology
19
Persönlichkeitspsychologie
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Brand extension
18
Markentransfer
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Confidence
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Customer integration
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Customer satisfaction
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Al Shebil, Saleh
1
Alvarado-Karste, Diego
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Banerjee, Shubhomoy
1
Beise-Zee, Rian
1
Bhappu, Anita D.
1
Bishop, Melissa
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Blankson, Charles
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Carvalho, Leonor Vacas de
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Chang, Hua
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Chen, Huan
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Clayton, Michael
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Consolación-Segura, Carolina
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Heo, Jun
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Hong, JungHwa
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Huertas-García, Rubén
1
Jaikumar, Saravana
1
Jiang, Feng
1
Jiang, Mengtian
1
Johnson, Lester W.
1
Kalafatis, Stavros P.
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Kennedy, Eric
1
Kidwell, Blair
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Kim, Pielah
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Kim, Sanghee
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Lee, Susanna S.
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Lee, Yu-Hao
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Lengler, Jorge
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Li, Jiandong
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Lim, Chi Lo
1
Machado, Joana Cesar
1
McDonald, Robert E.
1
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The journal of product & brand management
Journal of advertising research
124
Journal of business research : JBR
123
Journal of marketing communications
121
International journal of advertising : the review of marketing communications
111
International journal of advertising : the quarterly review of marketing communications
102
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
77
Journal of advertising : official publication of the American Academy of Advertising
68
International journal of internet marketing and advertising : IJIMA
61
Journal of promotion management : JPM
60
Journal of promotion management : innovations in planning and applied research
59
Psychology & marketing
59
Journal of retailing and consumer services
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
44
SpringerLink / Bücher
43
Journal of marketing research : JMR
42
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
European journal of marketing : EJM
34
Health marketing quarterly
32
Marketing : ZFP ; journal of research and management
31
Marketing letters : a journal of research in marketing
29
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
Management science : journal of the Institute for Operations Research and the Management Sciences
25
The journal of brand management : an international journal
25
Journal of marketing
23
Asia Pacific journal of marketing and logistics
22
Journal of marketing management : MM
21
Journal of the Academy of Marketing Science
21
Journal of current issues and research in advertising : JCIRA
20
International journal of sports marketing & sponsorship
19
Journal of global marketing
19
Journal of marketing research
19
Journal of current issues and research in advertising
18
Sport marketing quarterly : preferred journal of the Sport Marketing Association
18
The journal of consumer marketing
18
Gabler Edition Wissenschaft
17
Information systems research : ISR
17
International journal of electronic commerce : IJEC
17
International journal of pharmaceutical and healthcare marketing : IJPHM
17
Marketing intelligence & planning
17
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ECONIS (ZBW)
32
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1
Consumer attitudes and purchase intentions towards internet celebrity self-brands : an integrated view of congruence, brand authenticity and internet celebrity involvement
Tseng, Timmy H.
;
Wang, Han-Yu
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 863-877
Persistent link: https://www.econbiz.de/10014315455
Saved in:
2
When do established CPG product brands benefit from a corporate-brand endorsement? : the moderating role of consumer needs and brand familiarity
Strebinger, Andreas
;
Otter, Thomas
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 500-516
Persistent link: https://www.econbiz.de/10014229069
Saved in:
3
Small sounds, big impact : sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement
Scott, Shawn P.
;
Sheinin, Daniel
;
Labrecque, Lauren I.
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1091-1103
Persistent link: https://www.econbiz.de/10013429053
Saved in:
4
How endorser-product congruity and self-expressiveness affect Instagram micro-celebrities' native advertising effectiveness
Lee, Susanna S.
;
Chen, Huan
;
Lee, Yu-Hao
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 149-162
Persistent link: https://www.econbiz.de/10012798141
Saved in:
5
An expansion of the brand and message framing effects on smart health-care clothing
Woo, Hongjoo
;
Kim, Sanghee
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 622-636
Persistent link: https://www.econbiz.de/10013393666
Saved in:
6
I create, you create, we all create - for whom?
Kennedy, Eric
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 68-79
Persistent link: https://www.econbiz.de/10011666472
Saved in:
7
When does customization improve brand attitude?
Kim, Pielah
;
Chang, Hua
;
Vaidyanathan, Rajiv
;
Stoel, Leslie
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1233-1247
Persistent link: https://www.econbiz.de/10014485563
Saved in:
8
Are you able to recall the brand? : the impact of brand prominence, game involvement and persuasion knowledge in online-advergames
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 402-414
Persistent link: https://www.econbiz.de/10011777388
Saved in:
9
Co-branding strategy in cause-related advertising : the fit between brand and cause
Huertas-García, Rubén
;
Lengler, Jorge
; …
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 135-150
Persistent link: https://www.econbiz.de/10011700738
Saved in:
10
The contribution of a brand spokesperson's voice to consumer-based brand equity
Zoghaib, Alice
- In:
The journal of product & brand management
26
(
2017
)
5
,
pp. 492-502
Persistent link: https://www.econbiz.de/10011778298
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