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Search: subject:"Marketing"
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Marketing
2,773
Management
371
Aufsatzsammlung
261
Internet
223
Markenpolitik
223
Internationales Marketing
212
Marketingmanagement
203
Werbung
163
Unternehmen
144
Strategisches Management
142
Internet marketing
126
Einführung
125
Telemarketing
121
Verbraucherverhalten
117
Electronic Commerce
106
Kundenmanagement
104
Ratgeber
96
Brand name products
89
Verkauf
86
USA
83
Fallstudiensammlung
82
Marketingforschung
78
Advertising
72
Marketing research
72
Internet marketing.
71
Lehrbuch
70
Marketingstrategie
69
Dienstleistung
68
Marktforschung
66
Tourismus
65
Strategische Planung
63
Klein- und Mittelbetrieb
61
Kongress
59
Direktmarketing
58
Markenartikel
58
Online-Marketing
58
Business-to-Business-Marketing
55
Customer relations
55
Branding (Marketing)
54
Exportmarketing
53
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4
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4
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4,101
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37
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Kotler, Philip
77
McDonald, Malcolm
20
Levinson, Jay Conrad
18
Aaker, David A.
16
Czinkota, Michael R.
16
Baker, Michael John
15
Homburg, Christian
13
Kerin, Roger A.
13
Armstrong, Gary
12
Forsyth, Patrick
12
Hair, Joseph F.
12
Blythe, Jim
11
Ferrell, Odies C.
11
Keegan, Warren J.
11
Peter, Jerome Paul
11
Piercy, Nigel
11
Chaffey, Dave
10
Cheverton, Peter
10
Clow, Kenneth E.
10
Day, George S.
10
Hollensen, Svend
10
Jobber, David
10
Lancaster, Geoffrey
10
Lovelock, Christopher H.
10
Palmer, Adrian
10
Cravens, David W.
9
Fill, Chris
9
Kotabe, Masaaki
9
Lamb, Charles William
9
Malhotra, Naresh K.
9
Brown, Stephen
8
Cateora, Philip R.
8
Doyle, Peter
8
Godin, Seth
8
Hiam, Alexander
8
Hutt, Michael D.
8
Kitchen, Philip J.
8
Kurtz, David L.
8
MacDaniel, Carl
8
McDaniel, Carl D.
8
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American Marketing Association
15
European Society for Opinion and Marketing Research
5
Chartered Institute of Marketing <London>
4
College of Commerce <Chicago, Ill.>
3
IMP Group
3
Chartered Institute of Marketing
2
European Association for Industrial Marketing Research
2
European Marketing Academy
2
Internationale Fachhochschule <Honnef>
2
Organisation for Economic Co-operation and Development
2
Advertising Research Foundation
1
Advertising and Consumer Psychology Conference <11, 1992, Chicago, Ill.>
1
Arbeitsgemeinschaft für Marketing
1
Ark Group <London>
1
Ashridge
1
Association of British Chambers of Commerce
1
BDW, Deutscher Kommunikationsverband
1
British Shops and Stores Association
1
Bund Deutscher Verkaufsförderer und Trainer
1
Business for Social Responsibility <Washington, DC>
1
Chartered Institute of Bankers <London>
1
Conference on Marketing Strategies for Central and Eastern Europe <6, 1998, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <14, 2006, Wien>
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <11, 2003, Wien>
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <13, 2005, Wien>
1
Council of International Schools
1
Cranfield School of Management
1
Dentsū-kōkoku-KK <Tōkyō>
1
Direct Marketing Creative Guild
1
Economic Research Centre
1
European Council of International Schools
1
European Marketing Confederation
1
Europäische Kommission / Direktion Innovation
1
Europäische Kommission / Tacis Technical Dissemination Project
1
Fifty Lessons Limited <London>
1
Financial Times Limited <London>
1
Frankfurter Allgemeine Zeitung GmbH
1
Fördergesellschaft Marketing e.V. an der Ludwig-Maximilians-Universität München
1
German American Conference on Industrial Marketing <1984, Mainz>
1
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Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
14
Advances in international marketing : a research annual
11
Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
9
Routledge interpretive marketing research
7
Foundations and trends in marketing : FTMKT
6
International series in quantitative marketing
6
Marketing theory and applications
6
Journal of nonprofit & public sector marketing
5
Professional certificate in marketing / The Chartered Institute of Marketing, CIM
5
Routledge advances in management and business studies
5
Advances in business marketing and purchasing
4
CIM practice & revision kit / Professional certificate in marketing
4
CIM practice & revision kit / Professional diploma in marketing
4
Routledge advances in tourism
4
Business development manuals
3
CIM practice & revision kit / Professional post-graduate diploma in marketing
3
International journal of internet marketing and advertising : IJIMA
3
Journal of euro-marketing
3
Meddelanden från Svenska Handelshögskolan
3
Research papers from the Chair of Marketing / Fernuniversität in Hagen
3
Working paper / International University in Germany, School of Business Administration
3
[International encyclopedia of modern hospitality and tourism management
3
Arbeitsbericht des Lehrstuhls für Allgemeine und Industrielle Betriebswirtschaftslehre der Technischen Universität München
2
Australasian marketing journal
2
Basics marketing
2
Beiträge für die Wirtschaftspraxis
2
Beiträge zur Tracking-Forschung
2
Bibliography series / American Marketing Association
2
ESCP-EAP working paper
2
IFLA publications
2
International journal of electronic business
2
International journal of entrepreneurship and small business
2
International journal of product development : IJPD
2
International series in operations research & management science
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Legends in marketing series
2
Marketing und Management in der Lebensmittelbranche : Diskussionsbeiträge
2
Proceedings of the ... EMAC Conference
2
Proceedings of the ... annual conference of the European Marketing Academy
2
Research for business decisions
2
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Source
All
USB Cologne (EcoSocSci)
ECONIS (ZBW)
102,923
BASE
1,270
EconStor
649
RePEc
548
Other ZBW resources
94
OLC EcoSci
86
USB Cologne (business full texts)
77
ArchiDok
8
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4,138
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1
Business-to-business
marketing
: relationships, networks & strategies
Ellis, Nick
-
2011
Persistent link: https://www.econbiz.de/10008777667
Saved in:
2
Brand media strategy : integrated communications planning in the digital era
Young, Antony
-
2010
Persistent link: https://www.econbiz.de/10008911036
Saved in:
3
Business-to-business
marketing
Brennan, Ross
;
Canning, Louise
;
McDowell, Raymond
-
2011
-
2. ed.
Persistent link: https://www.econbiz.de/10008750682
Saved in:
4
Collaboration and co-creation : new platforms for
marketing
and innovation
Bhalla, Gaurav
-
2011
Persistent link: https://www.econbiz.de/10008828010
Saved in:
5
Global
marketing
management : changes, new challenges, and strategies
Lee, Kiefer
;
Carter, Steve
-
2012
-
3. ed.
Persistent link: https://www.econbiz.de/10009528007
Saved in:
6
Marketing
& public policy : the case of nutrition labelling on foodstuffs
Hieke, Sophie
-
2010
Persistent link: https://www.econbiz.de/10008968724
Saved in:
7
The Sage handbook of social
marketing
Hastings, Gerard
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009420968
Saved in:
8
International
marketing
: strategy and management
Gilligan, Colin
;
Hird, Martin
-
2013
-
[Nachdr.]
Persistent link: https://www.econbiz.de/10009694850
Saved in:
9
Reconnecting
marketing
to markets
Araujo, Luis
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008815427
Saved in:
10
Basic
marketing
: a
marketing
strategy planning approach
Perreault, William D.
-
2011
-
18. ed., International student ed.
Persistent link: https://www.econbiz.de/10008815460
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