Lopez Salazar, Gloria Lety - In: Small Business International Review (SBIR) 3 (2019) 2, pp. 69-85
The objective of this research is to analyze the factors influencing the willingness to pay extra for organic food and … levels in the Country. The findings show that the factors that influence the willingness to pay extra for organic food are … items such as the consumer age, the level of awareness on the organic food benefits and the availability of the products. …