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~subject:"Business"
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Search: subject:"Marketing"
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marketing
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14
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10
Eng, Teck-Yong
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10
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8
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6
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1
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144
RePEc
6
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1
Forging relationships with services: The antecedents that have an impact on behavioural outcomes in the life insurance industry
Durvasula, Srinivas
;
Lysonski, Steven
;
Mehta, Subhash
; …
-
2004
relationship with customers' willingness to recommend to others was relatively weak. This finding has important
marketing
…
Persistent link: https://www.econbiz.de/10009484485
Saved in:
2
Essays on Issues in New Product Introduction: Product Rollovers, Information Provision, and Return Policies
Koca, Eylem
-
2011
In this dissertation we study several key issues faced by firms while introducing new products to market. The first essay looks at product rollovers: introduction of a new product generation while phasing out the old one. We study the strategic decision of dual vs. single roll jointly with...
Persistent link: https://www.econbiz.de/10009450673
Saved in:
3
The factors affecting the usage of private retail sales portals by Malaysian urban consumers
Lim, Allen Chong Guan
-
2011
marketing
strategies and develop better policies to promote the use of private retail sales portals. This research also provides …
Persistent link: https://www.econbiz.de/10009485722
Saved in:
4
Finding the Sweet Spot: A Two Industry Study Using the Zone of Tolerance to Identify Determinant Service Quality Attributes
Durvasula, Srinivas
;
Lobo, Antonio
;
Lysonski, Steven
; …
-
2006
This paper makes a detailed comparison of two major financial services in Singapore: life insurance and stockbrokerage. Relationships of perceptions and expectations of service quality, mean service adequacy (MSA) and mean service superiority (MSS) with service satisfaction and loyalty are...
Persistent link: https://www.econbiz.de/10009484549
Saved in:
5
Perceived environmental uncertainty's effect on commitment in business-to-business channels
Harrison, Jennifer L
;
Kelly, Stephen J
-
2010
Purpose: The purpose of this paper is to test the null hypothesis that there is no significant association between perceived environmental uncertainty (PEU) and a three component conceptualisation of commitment. Design/methodology/approach: Data were collected from owner/managers of community...
Persistent link: https://www.econbiz.de/10009475209
Saved in:
6
The key antecedents of entrepreneurial behaviour and its significance for international
marketing
: A study of university students in Croatia, Iceland, Turkey and the United Kingdom
Julian, Craig C
-
2010
entrepreneurial activity and international
marketing
. …
Persistent link: https://www.econbiz.de/10009475302
Saved in:
7
Reciprocity as a key stabilizing norm of interpersonal
marketing
relationships: scale development and validation
Pervan, Simon J
;
Bove, Liliana L
;
Johnson, Lester W
-
2009
positioned as an important interpersonal norm of stable
marketing
relationships given recent findings that relationships develop …
Persistent link: https://www.econbiz.de/10009475182
Saved in:
8
A consumer perspective of green event performance
von der Heidt, Tania
;
Firmin, Rose
-
2009
This paper looks at the under-researched area of assessing organisational green performance and its drivers from the consumer’s point of view. Drawing on the green literature, a model is advanced in which certain environmental attitudes held by consumers drive or restrain the performance...
Persistent link: https://www.econbiz.de/10009475187
Saved in:
9
Incentives to export for Australian export market ventures
Julian, Craig C
;
Ali, M Yunis
-
2009
marketing
performance of Australian export market ventures.Design/methodology/approach: The paper is based on an empirical … indicates that the export
marketing
performance of Australian export market ventures is positively influenced by the export … export and export
marketing
performance identifying the chance to diversify into new markets as the key predictor of export …
Persistent link: https://www.econbiz.de/10009475220
Saved in:
10
Campus Consignment
DeAngelo, Krista
-
2009
Marketing
and Textiles, Fashion Merchandising, and Design, and to combine them with my love for fashion, retail, and general …
Persistent link: https://www.econbiz.de/10009455891
Saved in:
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