Domazet, Anto; Sendić, Rusmir; Alić, Adi - In: Business Systems Research 3 (2012) 1, pp. 23-29
standardized, rather than consumer-tailored marketing, mainly on a regional level. Objectives: The main goal of this research is to … developing a regional concept of the standardized international marketing for these countries’ markets. Conclusions: The results …, the obtained results can be used to create a basis for defining and applying the regional marketing concept for companies …