FELICIA, SABOU - In: Annals - Economy Series 1 (2014) February, pp. 253-257
The paper presents the marketing mix and the necessity of the marketing mix optimization. In the marketing mix a …. Choosing the right marketing mix is possible only by reporting information to some clear benchmarks, these criteria a related … to optimize the marketing mix, because of how its combines and integrates company policies relating to the product, price …