Alfnes, Frode; Rickertsen, Kyrre; Ueland, Oydis - European Association of Agricultural Economists - EAAE - 2005
Consistency of quality is important for brand loyalty and market share in consumer markets. Among consumers of beef … affects consumers willingness to pay (WTP) for beef. We find that both the level and the spread of tenderness affect consumers … WTP for beef. Categorization the beef into various classes of tenderness increased the total value of the beef by 8 …