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~person:"Baumgarth, Carsten"
~subject:"Brand"
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Search: subject:"Marketing"
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Brand
Markenführung
77
Brand management
76
Deutschland
32
Germany
32
Markenpolitik
28
Markenartikel
21
Markenimage
19
Brand image
18
B-to-B-Marketing
15
Business-to-business marketing
15
Marketing
15
Consumer behaviour
11
Erfolgsfaktor
11
Konsumentenverhalten
11
Success factor
11
Theorie
11
Theory
11
Marketing management
10
Marketingmanagement
10
Lieferantenmanagement
9
Supplier relationship management
9
Betriebswirtschaftslehre
7
Business economics
7
Business-to-Business-Marketing
7
Corporate Social Responsibility
7
Cultural marketing
7
Kulturmarketing
7
Corporate social responsibility
6
Management
6
Unternehmenskultur
6
Welt
6
World
6
Bauwirtschaft
5
Construction industry
5
Controlling
5
Corporate culture
5
Lehrbuch
5
Management control
5
Beziehungsmarketing
4
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Undetermined
10
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Article
11
Book / Working Paper
11
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Article in journal
9
Aufsatz in Zeitschrift
9
Konferenzschrift
7
Collection of articles of several authors
5
Sammelwerk
5
Aufsatz im Buch
3
Book section
3
Conference proceedings
2
Lehrbuch
2
Aufsatzsammlung
1
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1
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1
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1
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1
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1
Übersichtsarbeit
1
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Language
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German
14
English
11
Author
All
Baumgarth, Carsten
De Chernatony, Leslie
24
Dawes, John
23
Burmann, Christoph
22
Fournier, Susan
22
Esch, Franz-Rudolf
21
Keller, Kevin Lane
21
Phau, Ian
20
Sarkar, Abhigyan
19
Melewar, T. C.
17
Romaniuk, Jenni
17
Fetscherin, Marc
16
Huber, Frank
16
Sharp, Byron
15
Steenkamp, Jan-Benedict E. M.
15
Bauer, Hans H.
14
Khan, Imran
14
Sarkar, Juhi Gahlot
14
Sattler, Henrik
14
Bang, Nguyen
13
Bruhn, Manfred
13
Diamantopoulos, Adamantios
13
Japutra, Arnold
13
King, Stephen
13
Ko, Eunju
13
Guzman, Francisco
12
Loureiro, Sandra Maria Correia
12
MacInnis, Deborah J.
11
Rahman, Zillur
11
Schmidt, Holger J.
11
Trinh, Giang
11
Veloutsou, Cleopatra
11
Christodoulides, George
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
Gupta, Suraksha
10
Ind, Nicholas
10
Kapferer, Jean-Noël
10
Khamitov, Mansur
10
Koll, Oliver
10
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Institution
All
Springer Fachmedien Wiesbaden
3
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Internationale Konferenz "DerMarkentag" <4, 2011, Berlin>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Published in...
All
Research
3
Arts marketing : an international journal ; AM
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing management : MM
2
SpringerLink / Bücher
2
Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Corporate reputation review
1
Der Markt : international journal of marketing
1
Gabler Edition Wissenschaft
1
Neue betriebswirtschaftliche Forschung : Nbf
1
Online Plus
1
Positionen, Ambivalenzen, Perspektiven zwischen Markenbildung und Kultur
1
Springer Gabler Research
1
Springer eBook Collection
1
Springer eBook Collection / Business and Economics
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
22
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1
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22
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Date (oldest first)
1
Strengthening internal brand equity with brand ambassador programs : development and testing of a success factor model
Schmidt, Holger J.
;
Baumgarth, Carsten
- In:
The journal of brand management : an international journal
25
(
2018
)
3
,
pp. 250-265
Persistent link: https://www.econbiz.de/10011884942
Saved in:
2
B-to-B-Markencontrolling : Überblick und Instrumente
Baumgarth, Carsten
;
Douven, Salima
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 635-660)
.
2010
Persistent link: https://www.econbiz.de/10003910056
Saved in:
3
How a corporate influencer co-creates brand meaning : the case of Pawel Dillinger from Deutsche Telekom
Hesse, Andreas
;
Schmidt, Holger J.
;
Baumgarth, Carsten
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 191-204
Persistent link: https://www.econbiz.de/10012666292
Saved in:
4
"This theatre is a part of me" : contrasting brand attitude and brand attachment as drivers of audience behaviour
Baumgarth, Carsten
- In:
Arts marketing : an international journal ; AM
4
(
2014
)
1/2
,
pp. 87-100
Persistent link: https://www.econbiz.de/10010431485
Saved in:
5
Forum Markenforschung 2018 : Tagungsband der internationalen Konferenz „DERMARKENTAG“
Schmidt, Holger J.
(
ed.
);
Baumgarth, Carsten
(
ed.
)
-
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
-
2020
Persistent link: https://www.econbiz.de/10012151730
Saved in:
6
Fresh perspectives on brand management : editorial
Baumgarth, Carsten
;
Boltz, Dirk-Mario
;
Schmidt, Holger J.
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 973-980
Persistent link: https://www.econbiz.de/10012395417
Saved in:
7
Fresh perspectives on brands
Baumgarth, Carsten
(
ed.
);
Boltz, Dirk-Mario
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012395599
Saved in:
8
Forum Markenforschung 2018 : Tagungsband der internationalen Konferenz „DERMARKENTAG“
Schmidt, Holger J.
(
ed.
);
Baumgarth, Carsten
(
ed.
)
-
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
-
2020
mit dem Schwerpunkt
Marketing
Markenverantwortlichen aller Branchen liefert das Buch wertvolle Hinweise für eine …
Persistent link: https://www.econbiz.de/10012402750
Saved in:
9
Forum Markenforschung 2016 : Tagungsband der internationalen Konferenz "DERMARKENTAG"
Baumgarth, Carsten
(
ed.
);
Schmidt, Holger J.
(
ed.
)
-
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
-
2018
Persistent link: https://www.econbiz.de/10011740033
Saved in:
10
Forum Markenforschung 2016 : Tagungsband der internationalen Konferenz „DERMARKENTAG“
Baumgarth, Carsten
(
ed.
);
Schmidt, Holger J.
(
ed.
)
-
2018
Schwerpunkt
Marketing
Markenverantwortlichen aller Branchen liefert das Buch wertvolle Hinweise für eine erfolgreiche …
Persistent link: https://www.econbiz.de/10014019713
Saved in:
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