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~person:"Baumgarth, Carsten"
~subject:"Corporate culture"
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Corporate culture
Markenführung
77
Brand management
76
Deutschland
32
Germany
32
Markenpolitik
28
Brand
22
Markenartikel
21
Markenimage
19
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18
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Marketing
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Theorie
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Theory
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Marketingmanagement
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Lieferantenmanagement
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Supplier relationship management
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Betriebswirtschaftslehre
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Business economics
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Business-to-Business-Marketing
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Corporate Social Responsibility
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Welt
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Baumgarth, Carsten
Balmer, John M. T.
28
Melewar, T. C.
9
Balmer, John M.T.
7
Bruhn, Manfred
5
Burghausen, Mario
5
Burmann, Christoph
5
Esch, Franz-Rudolf
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Ind, Nicholas
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Schultz, Majken
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5
Bolz, Heinrich
4
Buil, Isabel
4
Christensen, Lars Thøger
4
De Chernatony, Leslie
4
Greyser, Stephen A.
4
Hatch, Mary Jo
4
Iglesias, Oriol
4
Podnar, Klement
4
Schroeder, Jonathan E.
4
Urde, Mats
4
Zinzius, Birgit
4
Barrio-García, Salvador del
3
Brunninge, Olof
3
Carell, Angela
3
Emmerling, Tanja
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Gupta, Suraksha
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Homburg, Christian
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Ivanova-Gongne, Maria
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Johansen, Trine Susanne
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Kreutzer, Ralf T.
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Maloney, Philip
3
Maon, François
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Pflesser, Christian
3
Porcu, Lucia
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Rahimi, Roya
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Journal of business research : JBR
2
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
European journal of marketing : EJM
1
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
1
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ECONIS (ZBW)
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1
Performative corporate brand identity in industrial markets : the case of German prosthetics manufacturer Ottobock
Kristal, Samuel
;
Baumgarth, Carsten
;
Henseler, Jörg
- In:
Journal of business research : JBR
114
(
2020
),
pp. 240-253
Persistent link: https://www.econbiz.de/10012257485
Saved in:
2
Brand orientation and market orientation : from alternatives to synergy
Urde, Mats
;
Baumgarth, Carsten
;
Merrilees, Bill
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 13-20
Persistent link: https://www.econbiz.de/10009720407
Saved in:
3
"Living the brand" : brand orientation in the business-to-business sector
Baumgarth, Carsten
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 653-671
Persistent link: https://www.econbiz.de/10003990989
Saved in:
4
Markenorientierung und Interne Markenstärke als Erfolgstreiber von B-to-B-Marken : empirische Belege und Managementempfehlungen
Baumgarth, Carsten
;
Schmidt, Marco
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 333-356)
.
2010
Persistent link: https://www.econbiz.de/10003909982
Saved in:
5
Markenorientierung von Medien : Konzept, Ausprägung und Erfolgsbeitrag am Beispiel von Fachzeitschriften
Baumgarth, Carsten
- In:
Medienwirtschaft : MW ; Perspektiven der digitalen …
4
(
2007
)
3
,
pp. 6-17
Persistent link: https://www.econbiz.de/10003540401
Saved in:
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