Cavusgil, S. Tamer (ed.) - 2009
in the field of international marketing and innovation / Tiger Li -- A personal reflection on MSU contributions to … success: my story / Shaoming Zou -- From global marketing strategy to global brand management: seeing the world through MSU … degree: an example of relationship marketing / Poh-Lin Yeoh -- Developing scholars for the innovation age / Hakan Saraoglu …