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~person:"Dwivedi, Yogesh Kumar"
~subject:"E-commerce"
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E-commerce
Consumer behaviour
33
Konsumentenverhalten
33
Internet marketing
27
Online-Marketing
26
Social Web
21
Social web
21
Beziehungsmarketing
12
Electronic Commerce
12
Relationship marketing
12
Viral marketing
11
Virales Marketing
11
Advertising effects
9
Brand management
9
Markenführung
9
Werbewirkung
9
Advertising
8
Online retailing
8
Online-Handel
8
Werbung
8
Brand image
7
Markenimage
7
Marketing
7
Artificial intelligence
6
Computerspiel
6
Marketing management
6
Marketingmanagement
6
Video game
6
Bibliometrics
5
Bibliometrie
5
Brand
5
Dienstleistungsqualität
5
Künstliche Intelligenz
5
Markenartikel
5
Mobile marketing
5
Quality management
5
Qualitätsmanagement
5
Service quality
5
Customer satisfaction
4
Einzelhandel
4
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7
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8
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2
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8
Aufsatz in Zeitschrift
8
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1
Sammelwerk
1
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English
10
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Dwivedi, Yogesh Kumar
Wirtz, Bernd W.
22
Fritz, Wolfgang
19
Kollmann, Tobias
18
Piller, Frank T.
14
Bauer, Hans H.
12
Chaffey, Dave
12
Skiera, Bernd
12
Fassott, Georg
11
Ghose, Anindya
11
Morasch, Karl
11
Alt, Rainer
10
Bandulet, Martin
10
Krishnamurthy, Sandeep
10
Law, Chun Hung Roberts
10
Pavlou, Paul A.
10
Bliemel, Friedhelm
9
Schumann, Jan Hendrik
9
Smith, Alan D.
9
Becker, Jörg
8
Guo, Xiaolong
8
Heinemann, Gerrit
8
Jin, Ginger Zhe
8
Kumar, Anuj
8
Swoboda, Bernhard
8
Thaichon, Park
8
Verhoef, Peter C.
8
Wiedmann, Klaus-Peter
8
Benbasat, Izak
7
Bertschek, Irene
7
Bijmolt, Tammo H. A.
7
Cebollada, Javier
7
Cheng, T. C. E.
7
Clement, Michel
7
Fryges, Helmut
7
Garicano, Luis
7
Goldfarb, Avi
7
Kannan, P. K.
7
Kaplan, Steven N.
7
Kumar, Subodha
7
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Springer International Publishing
1
Published in...
All
Asia Pacific journal of marketing and logistics
2
Journal of business research : JBR
2
The marketing review
2
Advances in Theory and Practice of Emerging Markets
1
Advances in theory and practice of emerging markets
1
International journal of Indian culture and business management
1
International journal of business information systems : IJBIS
1
Springer eBook Collection
1
SpringerLink / Bücher
1
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1
Social media
marketing
in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
2
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
3
Does online retail coupons and memberships create favourable psychological disposition?
Balakrishnan, Janarthanan
;
Foroudi, Pantea
;
Dwivedi, …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 229-244
Persistent link: https://www.econbiz.de/10012257593
Saved in:
4
SME's adoption of e-commerce using social media in Saudi Arabian context : a systematic literature review
Abed, Salma S.
;
Dwivedi, Yogesh Kumar
;
Williams, Michael D.
- In:
International journal of business information systems : …
19
(
2015
)
2
,
pp. 159-179
Persistent link: https://www.econbiz.de/10011326849
Saved in:
5
Social media as a bridge to e-commerce adoption in SMEs : a systematic literature review
Abed, Salma S.
;
Dwivedi, Yogesh Kumar
;
Williams, Michael D.
- In:
The marketing review
15
(
2015
)
1
,
pp. 39-57
Persistent link: https://www.econbiz.de/10011407081
Saved in:
6
Metaverse in
marketing
and logistics : the state of the art and the path forward
Tan, Garry Wei-Han
;
Eugene Cheng-xi Aw
;
Cham Tat Huei
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2932-2946
Persistent link: https://www.econbiz.de/10014486550
Saved in:
7
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
Dwivedi, Yogesh Kumar
(
ed.
);
Rana, Nripendra P.
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011780130
Saved in:
8
Emerging Markets from a Multidisciplinary Perspective : Challenges, Opportunities and Research Agenda
Dwivedi, Yogesh Kumar
(
ed.
);
Rana, Nripendra P.
(
ed.
); …
-
2018
-- Section: 5
Marketing
-- Chapter 19: Adoption of Pro-Poor Innovations in the Context of the Base of the Pyramid and Subsistence …
Persistent link: https://www.econbiz.de/10013256189
Saved in:
9
Global service quality of business-to-consumer electronic-commerce
Shareef, Mahmud Akhter
;
Kumar, Vinod
;
Dwivedi, Yogesh Kumar
- In:
International journal of Indian culture and business …
8
(
2014
)
1
,
pp. 1-34
Persistent link: https://www.econbiz.de/10010400980
Saved in:
10
Exploring multichannel design : strategy and consumer behaviour
Shareef, Mahmud Akhter
;
Dwivedi, Yogesh Kumar
;
Kumar, Vinod
- In:
The marketing review
16
(
2016
)
3
,
pp. 235-263
Persistent link: https://www.econbiz.de/10011596987
Saved in:
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