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~person:"Foroudi, Pantea"
~subject:"Markenführung"
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Markenführung
Brand management
33
Brand image
20
Markenimage
20
Marketing management
16
Marketingmanagement
16
Consumer behaviour
15
Corporate reputation
15
Firmenimage
15
Konsumentenverhalten
15
Beziehungsmarketing
12
Relationship marketing
12
Marketing
11
Brand
9
Markenartikel
9
Reputation
9
Brand architecture
8
Innovation
8
Markenarchitektur
8
Social Web
7
Social web
7
Place marketing
6
Standortmarketing
6
Tourism marketing
6
Tourismusmarketing
6
Internet marketing
5
Online-Marketing
5
Betriebliche Wertschöpfung
4
Destination management
4
Destinationsmanagement
4
Innovation management
4
Innovationsmanagement
4
Lieferantenmanagement
4
Loyalty
4
Public relations
4
Supplier relationship management
4
Value creation
4
Website
4
Öffentlichkeitsarbeit
4
Advertising effects
3
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24
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9
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21
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21
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4
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4
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3
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3
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3
Collection of articles of several authors
1
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Language
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English
33
Author
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Foroudi, Pantea
Burmann, Christoph
117
Esch, Franz-Rudolf
105
Baumgarth, Carsten
77
Melewar, T. C.
71
Keller, Kevin Lane
56
Balmer, John M. T.
45
Meffert, Heribert
44
Huber, Frank
42
Ahlert, Dieter
41
De Chernatony, Leslie
41
Bruhn, Manfred
39
Bang, Nguyen
38
Loureiro, Sandra Maria Correia
37
Phau, Ian
36
Merrilees, Bill
35
Fournier, Susan
33
Bauer, Hans H.
32
Uggla, Henrik
32
Wiedmann, Klaus-Peter
31
Ind, Nicholas
29
Schmidt, Holger J.
29
Romaniuk, Jenni
28
Sattler, Henrik
28
Gupta, Suraksha
27
Guzman, Francisco
27
Ko, Eunju
27
MacInnis, Deborah J.
27
Christodoulides, George
26
Kernstock, Joachim
25
Schroeder, Jonathan E.
25
Tomczak, Torsten
25
Veloutsou, Cleopatra
25
Diamantopoulos, Adamantios
24
Iglesias, Oriol
24
Langner, Tobias
24
Park, C. Whan
24
Sarkar, Abhigyan
24
Swoboda, Bernhard
24
Han, Heesup
23
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Journal of business research : JBR
8
Building corporate identity, image and reputation in the digital era
3
Corporate reputation review
3
International journal of hospitality management
2
Routledge studies in marketing
2
European business review
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of contemporary hospitality management
1
International journal of management reviews
1
International studies of management and organization
1
Qualitative market research : an international journal
1
Routledge Studies in Marketing
1
Technological forecasting & social change : an international journal
1
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ECONIS (ZBW)
33
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1
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
2
Behavioural intentions in the UK fashion industry : the impact of perceived fashion innovativeness on fashion brand image with the moderating role of social media
marketing
and lov...
Lari, Helnaz Ahmadi
;
Foroudi, Pantea
;
Imani, Saheb
- In:
Building corporate identity, image and reputation in …
,
(pp. 307-346)
.
2022
Persistent link: https://www.econbiz.de/10012609402
Saved in:
3
Conceptualising sensory brand experience : using review of knowledge fields to identify potential future research direction
Zha, Dongmei
;
Foroudi, Pantea
;
Jin, Zhongqi
;
Melewar, T. C.
- In:
Building corporate identity, image and reputation in …
,
(pp. 140-168)
.
2022
Persistent link: https://www.econbiz.de/10012609379
Saved in:
4
When love takes over : boosting love towards Airbnb brand
Foroudi, Pantea
;
Palazzo, Maria
;
Sabina, Karanikosova
- In:
Corporate reputation review
26
(
2023
)
4
,
pp. 264-278
Persistent link: https://www.econbiz.de/10014435198
Saved in:
5
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
6
Corporate brand strategy : drivers and outcomes of hotel industry's brand orientation
Foroudi, Pantea
- In:
International journal of hospitality management
88
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012293861
Saved in:
7
Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Saved in:
8
Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
Rahman, Nor Aida Abdul
(
ed.
);
Melewar, T. C.
(
ed.
); …
-
2024
Persistent link: https://www.econbiz.de/10014515349
Saved in:
9
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
10
Corporate logo : history, definition, and components
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 176-196
Persistent link: https://www.econbiz.de/10011675697
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